webinars

And here we have you!

Here is a package of webinars that will help you spread your wings in this marketing world.
P.S. This is also an opportunity to get to know our experts a little better – at least from a virtual perspective. 🙂

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SEO Audit. Is it worth paying for?

level: basic

As the name suggests, paid audits aren't free. Their price depends on the scope of work and the level of development of your website. Auditing a service website and an e-commerce website differ significantly. However, are paid SEO audits truly worth the cost and investment, especially when the same companies offer free SEO audits? Will paid audits provide a comprehensive answer to your website's assessment? Will the results be detailed and, above all, understandable? You'll learn all this and much more in this webinar led by Joanna Michalska, SEO Expert at Verseo.

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Free SEO Audit – we check how much it is worth

level: basic

Why pay when you can get it for free? As the name suggests, free audits are free. They can be completed in minutes, even seconds. But how much are they really worth when audits performed by SEO specialists can cost up to several thousand? Let's see if free audits provide a true answer to our website's assessment.

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Discover Smartowski technology. Efficient reporting from multiple sources.

level: basic

How often do you launch new marketing activities without thoroughly analyzing marketing data from previous campaigns? Do you know what costs and revenues individual campaigns generate, which products and services to invest in, or which channels convert the least? Data is crucial, but incomplete or incorrectly collected data can lead to inaccurate conclusions. With the Smartowski tool, you can easily see the strengths and weaknesses of your campaigns across all the most popular channels—from Google Ads, through Facebook and Programmatic, to LinkedIn and over 600 other platforms.

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New cookie banner requirements. Urgently adapt your site and avoid data loss.

level: basic

If you sell products or services online or have a branded website, you also collect and store cookies about users visiting your website. Why have the requirements changed, what exactly has changed, and how to properly implement these changes on your website? You'll learn all about it in this webinar.

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SEO + UX = SXO? We debunk myths and provide facts to help you increase your sales!

level: basic

Although SXO has been around for almost a decade, it still evokes a lot of emotions today. In recent years, the term has become rife with myths, misconceptions, and even misinterpretations, which we've decided to address. Find out what can really help you increase your website sales.

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The most important changes in Google Analytics 4

level: basic

Google Analytics 4 will soon replace Universal Analytics. What does this mean for those who used the previous version? What changes does it entail? How can you prepare for these changes and take care of your data? Web analytics expert Klaudia Zielke will answer all these questions.

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How to Prepare Your E-Commerce for Black Friday and the Holidays

level: basic

The busiest time for e-commerce is fast approaching. Joanna and Klaudia from Verseo, along with Anita from digitalk, answer questions from Milena from Semstorm about how to prepare e-commerce for BF and Christmas.

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12 Ways to Effectively Advertise Videos on YouTube

level: basic

Google and Verseo experts combined their knowledge and years of experience to create a must-attend event. Learn why it's worth investing in YouTube and, above all, how to ensure your YouTube advertising channel is effective.

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How to choose keywords to increase website traffic?

level: basic

If you want to attract customers from organic search results, you need to understand the importance of the keywords you place on your website. Choosing these keywords correctly significantly increases the number of visitors to your website. How to choose keywords? Learn from Joanna.

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Facebook Pixel – what does it do and how to implement it?

level: intermediate

Want to earn more and increase conversions from Facebook advertising? In our experience, many businesses—both small and large—still make the basic mistake of not having the Facebook Pixel installed. Fortunately, there's an easy fix for this 😃

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SEO – what to do yourself and what to pay for?

level: basic

Are you looking to hire an SEO agency to position your website? Or perhaps there are tasks you can handle yourself, but only a few you'd like to outsource to specialists? As part of the Senuto.Match project, Basia and Asia from Verseo will discuss with Marcin from Senuto which SEO tasks you can handle in-house and which require experience and expertise.

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How to sell more with Allegro Ads?

level: basic

There's no denying how powerful Allegro is as a marketplace. Whether you're just starting out on Allegro or have been using the platform for some time, you need to know how to effectively break through and stand out from the competition.

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