Google Analytics 4 is a game-changer when it comes to user data!
Google Analytics 4 will soon replace Universal Analytics. This heralds significant changes in data collection, analysis, and reporting. On July 1, 2023, Universal Analytics will no longer process new hits and collect traffic and conversion data . This change will prevent full use of reports, making the switch to GA essential. Therefore, you should configure GA 4 as soon as possible to compare data year-over-year.
The transition from UA to GA4 will be a significant challenge for all online businesses. It's high time to properly prepare and enable historical data collection now.
Why did Google decide to change it?
The current approach to online analytics has not kept pace with changes in user behavior, especially changes resulting from website privacy policies and cookie restrictions.
The new GA4 is powered by machine learning, which allows users to predict their behavior and conversion propensity. This provides a better understanding of customers across devices and platforms, helping to improve business decisions and achieve a higher return on investment.
What you will learn during the training:
- we will present Google Analytics and its most important functionalities,
- We will discuss the changes introduced in GA4 in practice and explain how they may impact your business,
- we will present the benefits of early GA4 implementation,
- We will explain what the implementation of GA4 with Verseo is all about.
Who is this webinar for?
A webinar designed for all business owners who want to:
- know what the Google Analytics change means for their business,
- prepare well for the transition to GA4,
- better understand your customers' purchasing path,
- use analytical tools that protect customer privacy and provide insight into the purchasing process across platforms and devices.
