SEO + UX = SXO? Let's find out!
Even though SXO has been around for almost a decade, it still evokes a lot of emotions today. This is because the term has become rife with myths, misconceptions, and even misinterpretations in recent years, which we've decided to address.
To understand SXO properly, we should know what this abbreviation actually means.
SXO (Search Experience Optimization) is a combination of the terms SEO (search engine optimization) and UX (user experience). Simply put, using SXO allows you to not only effectively attract search engine users by encouraging them to visit your website, but also, in the next step, encourage them to convert—purchase products and services, fill out a contact form, order form, sign up for a newsletter, or engage in any other activity on your website. SXO relies on users' positive experiences of your website brought to you by SEO activities, and each such activity should result in a conversion that satisfies both the user and your business.
Do you know:
What functions should SEO fulfill? What's more important, achieving top 3 rankings for niche-tail keywords or generating significant website traffic? Or should your primary goal be to outrank your competitors in Google search results? And what role does UX play? Should it make a website more attractive, or perhaps more trendy?
It's incredibly easy to fall into traps here. All that glitters isn't gold – what works for your competition won't necessarily work for you. During this webinar, we'll debunk many myths and highlight crucial facts you can't ignore when designing a customer journey. You must always remember that conversion is paramount in business, and all your actions must lead to increased conversion.
What you will learn during the training:
- how to properly use analytics and performance marketing,
- how long should you wait for SEO and UX effects,
- what scope of SXO activities should cover,
- how SXO should affect conversion,
- how to avoid falling into the trap of trendy SXO offers,
- we will discuss the most common mistakes that can reduce conversion on the website,
- you will learn the 5 most popular myths about SXO,
- we will show you what tools you should use to research user experience
customer.
Who is this webinar for?
For anyone who wants their website to be effective. They want to efficiently guide customers through the purchasing journey, effectively collect leads, and close sales transactions. This webinar is dedicated to e-commerce, where the goal is to increase metrics such as basket value, value per user, and conversion rate. It's also suitable for the service industry, where the goal is to increase the number of leads, guide downloads, and mailing list subscriptions. It's also suitable for content websites, where the goal is to increase user dwell time or click through to related articles.
Watch the webinar, learn the myths and facts about SXO and get rid of the errors that block sales on your website.
