Have you seen Krzysztof Masłowski's talk at the Verseo Day conference? It's worth checking out. Krzysztof discusses machine learning, the future of SEM campaigns. He examines the implementation, analysis, and results of using machine learning in Google Ads campaigns, based on case studies of Verseo clients.
Why should SEM campaigns use machine learning?
It's simple – it simply pays off. Using specific strategies, algorithms ensure the results are as effective as possible, based on time-based data. A campaign model in which the architecture and strategy are controlled by humans, while advanced algorithms based on machine learning and daily campaign optimization, introducing dozens, hundreds, or even thousands of micro-changes to campaign settings, is the future of SEM campaigns.
What you will learn:
- what is machine learning,
- in what machine learning,
- what is the bidding strategy,
- how automation impacts bidding strategies,
- what is it and how can we use campaign mirroring,
- how to use functions in practice:
- seasonality planning,
- controlling a multi-level business,
- synchronization of campaigns with non-digital campaigns,
- algorithmic budget planning,
- sales planning,
- what does campaign forecasting and control look like,
- what is the integration of channels with CRM and their automation and what is their purpose,
- and all this presented in practice.
Who is this live for?
The conference was created for decision-makers in companies and those planning their strategy and marketing activities. It's for all those who want to learn about the benefits of combining artificial intelligence with Google.
Google Ads isn't just a search engine; it's an entire advertising channel with a multitude of customer touchpoints, such as GDN, RLSA, YouTube, dynamic text ads, remarketing, and much more. Machine learning combined with an experienced Google Ads specialist gives you greater control over your campaigns and the ability to adjust them on an ongoing basis – 24/7. Watch the webinar and see for yourself.
