If you want to attract customers from organic search results, you need to understand the importance of the keywords you place on your website. Choosing these keywords correctly significantly increases the number of visitors to your website. How to choose keywords? Learn from Joanna; just watch our webinar.
As part of the Online Marketing Day 2021 conference organized by Semstorm, Joanna Michalska uncovers the secrets of SEO and outlines the basic principles to follow when selecting keywords. She explains why it's important to analyze your offer first and compare the professional terminology of your goods and services with their colloquial terms. She discusses why it's important to review content already posted on your website and utilize specialized tools that will tell you which words Google associates your website with.
What you will learn during the training:
- what are keywords,
- why and when it is worth performing a detailed analysis of a website and what is the importance of analysis in the context of keywords,
- what tools support the selection of keywords,
- what should you pay special attention to when selecting words for your page,
- how important is the location of your company when determining keywords,
- what are the basic types of keywords and examples of their use,
- what are the most important points of website content optimization.
Who is this webinar for?
We've prepared this webinar for those who want to learn the basics of creating content that increases website traffic and attracts potential customers. This webinar is for both small and large businesses, in the service industry, offline stores, and e-commerce. It's also for owners, managers, marketers, and anyone who wants to acquire customers online.
If you want to acquire more customers through the free Google search results, be sure to watch the webinar.
