Prepare for the holidays and Black Friday with experts with years of marketing experience. The busiest time for e-commerce is fast approaching. Joanna and Klaudia from Verseo, along with Anita from digitalk, answer questions from Milena from Semstorm about how to prepare your e-commerce for Christmas and New Year.
We know from experience how important it is when creating Christmas or Black Friday ads not to set up Google Ads and Facebook Ads campaigns too late. We also know that many companies struggle to keep track of their advertising budgets during this period of increased competition, so as not to lose out to the competition or burn through their budget.
We won't let anything derail your sales plans this holiday season! If you're looking for tips on what mistakes to avoid at every stage of your promotion, from strategy planning, through campaign execution, to measuring results, watch this webinar.
The webinar is conducted in the form of a discussion panel, where the speakers answer questions from the host and the meeting participants.
What you will learn during the training:
- how to take care of e-commerce so that the store is ready for high customer traffic, is reliable and highly visible,
- what a properly constructed Black Friday strategy should look like and what elements it should contain,
- how and when to prepare an effective Google Ads and Facebook Ads campaign,
- how to optimize your advertising budget in highly competitive conditions,
- which tools will make your work easier in preparing for BF and Xmas,
- how to use Black Fridays to acquire new customers,
- what elements influence campaign results.
Who is this webinar for?
The webinar was designed primarily for online stores, although service companies operating in the B2B and B2C markets will also find valuable tips. It's for business owners, marketers, SEO specialists, and content marketers, and for anyone planning advertising campaigns during a period of increased sales potential and, therefore, in a highly competitive environment.
The webinar was attended by experts in Google advertising, Facebook, and SEO, who work with e-commerce on a daily basis. Advice from experienced marketers from Semstorm, digitalk, and Verseo will help you avoid common mistakes, and the tips you'll gain will help you plan an effective strategy even with a small team.
Leading
Milena Majchrzak – co-founder of SEMSTORM and SEO expert
She has trained marketers extensively in website positioning and optimization, content creation, and the SEMSTORM tool. She is a staunch believer in data-driven and content marketing. During this practical webinar, she will share the knowledge she has acquired over 12 years in the SEO industry.
Anita Karpińska – Facebook Ads Specialist at digitalk
She began her marketing journey four years ago. She handles paid Facebook ads, automation, and creates website content and blog posts. She's no stranger to any industry: she's created ads for beauty, fishing, tourism, fencing, and numerous e-commerce businesses.
Watch this webinar on how to prepare for the holidays and Black Friday. Learn what to do and what to avoid to fully leverage your sales potential.
