Facebook Pixel – what does it do and how to implement it?

Added April 15, 2021

Level: intermediate

Facebook needs no introduction. However, our experience shows that many businesses—both small and large—still make the basic mistake of not having the Facebook Pixel installed. Fortunately, there's an easy fix for this, especially since the Facebook Pixel is free.

With the help of the Pixel, you can make your Facebook ads more effective. It will allow you to target your messages to the right audience and reconnect with people who have already visited your website. Using the collected data, you can improve the purchase journey on your website. Want to learn how? Watch our webinar.

What you will learn during the training:

  • why and when is it worth advertising on Facebook,
  • what is Facebook Pixel,
  • what possibilities does the FB Pixel offer?
  • what does FB Pixel measure,
  • what is the division into events,
  • who should use FB Pixel and for what,
  • what are the methods of implementing the Pixel on the website,
  • how to generate Facebook Pixel step by step,
  • how to check the correctness of Pixel implementation,
  • what actions should be taken due to iOS 14 changes.

Who is this webinar for?

We've prepared this webinar for companies advertising or planning advertising campaigns on the Facebook platform. It's for both small and large businesses, for service providers, offline stores, and e-commerce businesses. It's for owners, managers, executives, marketers, and anyone who wants to advertise more effectively. If you're still not using the Pixel, you're missing out on numerous opportunities to acquire new customers every day, and you're left wondering if your advertising budget is being spent effectively.

Want to earn more and increase your advertising conversions? Be sure to check out this webinar.

Fill out the form and watch the free webinar

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The personal data controller is Verseo sp. z o. o. with its registered office in Poznań at ul. Węglowa 1/3 (60-122 Poznań). You can contact the Controller in writing at the above address or electronically at the email address: ochronadanych@verseo.pl . Your personal data is processed for the purpose of establishing business relationships, including responding to inquiries, taking pre-contractual actions at your request, and, in the case of marketing consent, for the purpose of sending marketing content and commercial information. Therefore, you have the right to: access your data and receive a copy thereof, the right to rectify your data, withdraw your consent, request its erasure, limit or object to data processing, and lodge a complaint with the President of the Personal Data Protection Office. More information can be found in the Privacy Policy and the Newsletter Terms and Conditions.

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Author

Facebook Pixel – what does it do and how to implement it? - photo no. 1 Facebook Pixel – what does it do and how to implement it? - photo no. 2

Klaudia Zielke

Digital Ads & Analytics Expert

Since joining Verseo, Klaudia has been continually honing her knowledge of online marketing. Her favorite activities are PPC and web analytics, particularly building and developing marketing strategies, configuring web analytics, data analysis, and reporting. She's incredibly hardworking and open to new ideas.

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