Google and Verseo experts combined their knowledge and years of experience to create a must-attend event. Learn why it's worth investing in YouTube and, above all, how to ensure your YouTube advertising channel is effective.
YouTube is currently the most popular video platform in the world. It's a great place to showcase your products and services and increase brand recognition. But how can you stand out among millions of sellers and make a mark through video advertising? Martyna Buszczak from Google and Martyna Mikołajczak from Verseo will answer this question together.
The time we spend and the activities we perform online are becoming increasingly complex. As many as 90% of internet users report seamlessly switching between devices and online platforms when performing tasks. Watching trailers, buying shoes, browsing a food blog, or searching for a handy drill/driver are activities we've long been doing simultaneously.
Did you know that:
- 80 % people declare that when searching for products online before purchasing, they switch between product search and video*,
- 40 % buyers worldwide say they have purchased products found on YouTube**.
The potential of the YouTube platform is enormous. Research conducted by Gemius/PBI indicates that the YouTube homepage is the most popular among the largest portals in Poland.
Source: Gemius/PBI, March 2019.
The power of the YouTube platform can also be seen in Verseo. Our clients' total advertising budgets in the first half of 2021 compared to 2020 indicate a 408% increase in spending on the YouTube advertising channel. New ad formats, a wealth of content that attracts users and facilitates targeting, audio, visuals, and interactions – all of this contributes to the very high effectiveness of video ads on YouTube.
What you will learn during the training:
- what advertising opportunities does YouTube offer,
- what to remember when creating an advertisement,
- suggestions for using ad extensions,
- YouTube statistics both in Poland and worldwide,
- why it is worth advertising on YouTube,
- tips on how to make your video advertising more attractive,
- what beta solutions are being implemented on YouTube.
Who is this webinar for?
In collaboration with Google, we've prepared this webinar for companies advertising or planning advertising campaigns on YouTube. It's for both small and large businesses, service providers, offline stores, and e-commerce businesses. It's for owners, managers, executives, marketers, and anyone who wants to focus potential customers' attention on their brand through video advertising. If you're unsure how to leverage YouTube's potential, this webinar is for you.
Learn more about video advertising straight from Google and Verseo experts. Watch the webinar and put our tips to use.
*Google/Magid Advisors, "The Role of Digital Video in People's Lives", Global (US, CA, BR, UK, DE, FR, JP, IN, KR, AU), August 2018, n=20,000, A18-64 general online population. **Google/Ipsos, “How People Shop with YouTube” Study, Global, July 2018. 18-64 year olds who go online at least once per month and have purchased something in the last year (n=24,017)
