The Ultimate Guide to Selling on TikTok
16 million Poles open TikTok every day – and your customers are likely among them. This guide shows you how to turn that attention into real sales: from your first campaign, through choosing the right ad format, to TikTok Shop – a new e-commerce channel where the entire purchase path is integrated into a single app. We guide you step by step, drawing on current data from the Polish market and proven practices that actually reduce the cost of customer acquisition.
Specific knowledge that you can implement immediately
This accessible guide is for anyone looking to sell on TikTok—whether you're considering your first campaign or looking for ways to reduce costs on your existing channels. No theory without practical support: concrete numbers, a ready-made plan to get started, and a video framework that actually converts. The knowledge in this guide will help you enter the platform with confidence, before your competitors do.
Topics and chapters
The guide covers the following topics in detail:
- TikTok is not an app for teenagers – data from the Polish market
- Hit More Accurately, Pay Less – How TikTok's Targeting and Algorithm Work
- Ad Formats – What, When and Why (In-feed Ads, Catalog Ads, Top Ads, Search Ads)
- Getting Started – From Zero to a Campaign in 5 Steps
- How to create a video that sells – the hook-value-CTA framework and the golden rules of production
- TikTok Shop – Click-Free Sales. A New E-Commerce Channel in Poland Starting June 2026
- 7 things worth remembering – the essence of the guide in a nutshell
- Start selling on TikTok – with Verseo by your side
Get your TikTok going with Verseo – cheaper to start!
- 3 months of service at a reduced price: PLN 400 / month
- Strategy, account setup and reporting included in the price
- Implementation of full analytics for a symbolic PLN 1 (list price: PLN 919)
- Production of 4 films per month for 1 PLN for the first quarter
- Double your advertising budget – every złoty spent gets a coupon (up to PLN 40,000). Offer valid for new accounts only.