The king is dead. Long live the king!
Google Universal Analytics (UA) stopped collecting data on July 1, 2023. Take action to ensure continued data collection and the proper functioning of your Google Ads campaigns.
GA4 is not just a change of interface, it is a new generation of analytics.
Don't delay – take care of the quality and effectiveness of the business decisions you make every day on the road to your company's success today. It will pay off!
Google Analytics 4 – what is it?
Google Analytics 4, or GA4 for short, is the latest version of Google's analytics platform. The tool provides comprehensive insights into all website and mobile app traffic. This is achieved through a new data approach that focuses on users and events.
By incorporating machine learning and a data-driven attribution model, Google Analytics 4 allows for more detailed analysis of user interactions with your website and the identification of key metrics. GA4 also introduces new ways to identify users across devices while maintaining privacy and full compliance with data protection regulations.
What will you find in our Google Analytics 4 guide?
All the information you need to properly configure GA 4. This will help you understand your website's users, analyze their behavior, and ultimately better tailor your offers and messaging to their expectations. You'll also eliminate any potential errors or shortcomings in the purchase path.
So, are you in?
Download your free key to your domain analytics success and learn, among other things:
👉 What is the difference between GA4 and UA?
👉 How to install GA4 with GTM?
👉 What does the GA4 interface look like?
👉 How to configure GA4?
👉 What is data segmentation in GA4?
The authors of the guide
Klaudia Zielke, Head of Web Analytics Verseo
She joined Verseo in 2019 and has been honing her digital marketing knowledge ever since. She specializes in PPC and web analytics, particularly building and developing marketing strategies, configuring Google Analytics, and analyzing data and reporting.
Daria Kubacka, Web Analytics Project Specialist Verseo
She specializes in Google Analytics 4 implementation, reporting, drawing accurate conclusions, and ensuring effective project management. Currently, these experts, along with the entire Web Analytics team, are actively working on GA4 implementations on Verseo client websites.
