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E-commerce guide

Added December 5, 2025

E-commerce guide - photo no. 1

A comprehensive guide to the world of e-commerce

This comprehensive, over 80-page guide is a comprehensive introduction to the world of e-commerce—from the first strategic decision to sales scaling and advanced analytics. We guide the reader step-by-step through the key areas of creating and running an online store, showcasing both practical tools and proven processes that the fastest-growing online brands rely on.

Practical knowledge for every salesperson

This up-to-date and accessible compendium of knowledge will help both beginners and emerging sellers. The knowledge contained in this guide will help you effectively run an online store consciously, legally, and using solutions that actually increase sales.

Authors and invited experts

Authors of the guide : Adam Kubaszewski, Katarzyna Kubiś, Paweł Jankowski, Hubert Wróblewski, Igor Radwański, Nikodem Szarata

The guide was co-created by external experts : Marcin Stanisławski (UX Design Team Leader at Symetria UX Agency), Justyna Pecka (Marketing Specialist at Ecomail), Radosław Strzelecki (CRM Expert), Maciej Popiołek (Marketing Expert) and Mateusz Mielczarek (Legal Expert).

E-commerce Guide: Sales Strategy, SEO, and Online Store Marketing

Topics and chapters

The guide covers the following topics in detail:

  1. E-commerce market in Poland
  2. Shop or marketplace? Or maybe both?
  3. Legal checklist for an online store
  4. Site Structure: UX/UI and Customer Journey
  5. Conversion architecture. How to design individual store elements?
  6. Integrations and additional features. Provide holistic service to your customers and yourself.
  7. External fulfillment – ​​how can an external logistics center support the development of your e-commerce store?
  8. SEO for E-commerce: Secrets to Positioning Online Stores
  9. Content marketing in an online store – good practices
  10. Google Ads, Meta Ads, Bing, and other PPC advertising systems. Attract customers!
  11. Email marketing in e-commerce – the first step to loyalty and sales
  12. Why you don't have to be afraid of technology – it can be your greatest ally. Automation and CRM systems.
  13. E-commerce analytics & consent mode. Analyze legally.

Download the free guide

You can opt out of providing your sales and marketing contact details and still receive the guide for PLN 99. To do so, please contact us at newsletter@verseo.pl.

You can withdraw your consent at any time, for example by contacting Ochronadanych@verseo.pl . Withdrawal of consent does not affect the lawfulness of any actions taken on the basis of consent before its withdrawal.

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Authors

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Adam Kubaszewski

Technical Marketing Specialist

A versatile content marketer, combining an analytical approach with heavy metal spontaneity. Professionally, he focuses primarily on the application of technology in marketing and its integration with words; in his personal life, he explores history, media, and nonfiction.

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Katarzyna Kubiś

Web & E-commerce Delivery Partner