Learn how to position your services website. Get found by your customers with local SEO.
The SEO guide for services is a dedicated set of tips on website positioning, with particular emphasis on the specifics of a company offering services.
What will you find inside the SEO Guide for Services?
In this guide, our Senior SEO Specialist, Asia, outlines the most important elements to consider both when building a website and when improving existing websites. The guide covers the following topics, among others:
- What is positioning?
- How to promote your company through local SEO?
- What keywords should you use for local SEO?
- How to properly prepare a website for positioning?
- Meta Tags – What's Worth Knowing About Them?
- Tools to help improve your website.
- Additionally, the guide ends with a glossary of SEO terms, in which we clarify any ambiguities and familiarize you with the language of SEO specialists.
If you are just starting to learn about website positioning and optimization, we recommend our 30 SEO Lessons guide , which explains step by step what activities the SEO process consists of and will allow you to verify at the beginning what parameters you can improve on your website.
If you run an online store, know that there are several SEO aspects that differ significantly from those dedicated to service websites, so we encourage you to download our free SEO Guide for e-commerce , dedicated specifically to online stores!
SEO for services, i.e. local positioning.
In this guide, we'll be discussing one particularly important issue from the perspective of positioning the website where your company's services are promoted: local SEO . This is a broad topic, so we've decided to break it down into its individual components. In the context of local SEO, we'll discuss:
- How to position your company locally?
- What keywords should you choose to attract the right customers?
- What technical aspects are worth paying attention to?
- How to create texts for a website to position locally?
Remember that positioning is a process spread over time and, therefore, divided into stages.
When positioning a website, an SEO specialist utilizes methods of their choosing, which they deem appropriate for the site's needs. The foundation for developing a positioning strategy is a website audit, during which the SEO specialist, among other things, verifies its compatibility with search engines, identifies strengths and weaknesses, and reviews the existing link profile.
Guide supplement: SEO glossary
We have noticed that when reading the content of the guides, some phrases may seem difficult or require further explanation, even though they seem clear at first glance.
That's why we've included explanations of as many as 24 terms in this guide, which will allow for an even better understanding of some of the issues that are so important for website positioning.
