There has never been such an advanced guide to Google Analytics on the market!
A solid dose of raw knowledge about advanced analytics, available for free download.
If you want to deepen your knowledge and use the potential of Google Analytics to understand your audience and better respond to their needs through data, this guide is for you.
What will you find in the Google Analytics Guide Part Two?
As the name suggests, this is the second part of the Guide. You can download the first, more basic part here. In the advanced part, we cover the following topics:
- Using custom reports
- Advanced user segmentation
- Custom data and dimensions
- Regular expressions
- Content grouping
- Custom Channel Grouping
- Custom Alert Configuration
- Information panels
- Calculated data
Who is the Google Analytics Advanced Guide for?
This guide was created by Paweł Dalecki, a rising star in the world of performance marketing and Senior Google Ads Strategist at Verseo. He prepared the second part of the guide specifically for:
- enthusiasts of internet analytics (marketing specialists, performance marketing managers or Google Ads specialists who use this tool in their daily work);
- business owners who want to understand what advanced data they can obtain thanks to Google Analytics to improve the functioning of their business and achieve even better results from their activities;
- bloggers and influencers who base their business on systems and tools available on the Internet and want to better utilize the potential of their website;
- for online store owners, for whom advanced analytics from Google Analytics is one of the most important sources of knowledge used when creating online campaign strategies (e.g. via Google Ads).
Google Analytics is an extremely helpful tool. However, how the data is interpreted is a very sensitive issue. We need to know what type of data we are interested in and how we should interpret the statistics we obtain.
Google Analytics only truly opens up to its full potential once we understand its capabilities and threats, and are able to adapt it to our needs. It's worth exploring the dashboard and familiarizing yourself with the key features before beginning analysis.
What is worth knowing about data analysis?
Remember that the data you obtain isn't always black and white, meaning it's not always a case of only a very good or only a very bad solution. It's worth examining and testing various solutions to draw final conclusions over time. Data reflects the majority, so don't just focus on the top results, for example, in the context of traffic sources to your website. Analyze what you can do to ensure that the data included in Google Analytics that didn't achieve such a high share finally achieves it.
Start growing your business with Google Analytics. Download parts one and two!
