How to advertise your business on Google Ads?
This guide is a special edition for service-based businesses. Download now and harness the potential of Google Ads advertising!
Google Ads advertising channels for promoting services
The primary advertising channels used to promote services are search and remarketing on the Google Display Network. These are the most important campaign types, recommended for any advertiser who wants to reach potential customers with their offer.
Additional channels that are selected depending on the marketing goal and the advertiser's budget capabilities/preferences include: the Google Display Network (often used to build brand awareness), YouTube and Gmail.
What will you find in the Google Ads Guide for Services?
- What is Google Ads?
- How and where to advertise service industries (campaign types)
- How to prepare an effective campaign promoting services?
- What are the different ways of purchasing advertising space?
- Advantages of Google Ads campaigns for advertising services (versus offline advertising)
- Measuring campaign effectiveness – what statistics to pay attention to when monitoring and optimizing
Each campaign and each industry can be completely different, and the success of a promotion will depend on many different factors. It's important to remember that the ultimate success of a campaign is often influenced not only by what's included in the Google Ads panel, but also by the website's appearance, conversion path, company contact person, and even competition. Therefore, it's important to consider not only the campaign itself but also all other factors that may influence a potential customer's purchasing decisions.
Types of campaigns and ads in Google Ads
Google Ads offers several different types of campaigns and ads. Each type has its own unique features, capabilities, and targeting and display locations. Some are so versatile that they can be used to promote virtually any industry.
They are used extremely frequently. Others, however, are designed only for specific types of promotions (e.g., product ads allow you to promote only online stores, while universal app campaigns are used only for advertising mobile apps).
For details, see the Google Ads Guide for Services – Download now!
