Guide – how to advertise an online store in Google Ads?
Online stores' product ranges are excellent advertising materials for the web. There are many types of campaigns that can be used for e-commerce promotions. The selection of campaign types and the number of campaigns depends primarily on the number of products and the budget the advertiser would like to allocate for promotion.
Google Ads Guide for E-commerce – What's Inside?
This guide will give you a lot of valuable information about Google ads!
- You will learn what the Google Ads system is, how it works and where ads appear,
- You will learn about the types of campaigns that work best for e-commerce promotions (i.e. online stores),
- You will see real examples of ads that you can encounter on the internet every day
- You will also learn methods for targeting such campaigns.
In this guide, we present ways to prepare a successful e-commerce campaign and discuss why online advertising is a better form of promotion than its offline counterparts (i.e., television, radio, print, and outdoor advertising). Furthermore, we describe what data to pay attention to when optimizing your campaign.
What types of campaigns are worth using to promote online stores?
Types of campaigns recommended for e-commerce:
- PLA Ads – Traditional Product Campaigns
- Smart product campaigns
- Text ads on the Google Search Network
- Remarketing on the Google Display Network
- Classic remarketing on the Google Display Network
- Dynamic remarketing on the Google Display Network
Additional Google Ads campaign types for online stores:
- Display ads on the Google Display Network
- YouTube video campaigns
- DSA – Dynamic Search Ads
Descriptions, tips and examples of all the above campaigns can be found in the guide.
Google Ads guide for online stores – how to prepare an effective promotion campaign?
Apart from the basic goal related to sales in general, it is worth considering what else is important to us, e.g.:
- building or increasing the visibility of the store (depending on the length of its existence),
- increasing website traffic, which statistically can translate into an increase in the number of transactions,
- increasing sales of a specific product group (e.g. those with the highest margins or those that have sold the least so far),
- attracting more new buyers to the store or focusing on returning users,
- promoting permanent assortment or seasonal products,
- pre- or post-purchase contact from buyers to help them choose the right products or maintain relationships.
Once goals are established, it's a good idea to ensure conversion types are appropriately aligned with them. In the case of a store, it's important to measure more than just the number and value of transactions. Advertisers have many other elements at their disposal that are worth monitoring to ensure they're achieving their previously established goals. Unfortunately, goals won't achieve themselves... especially if they're not established and realistically estimated.
How to run an effective campaign for an online store? Learn everything in the Guide! We encourage you to download it. 🙂
