How to acquire customers with advertising on Facebook, Instagram or Messenger?
The Facebook environment offers a wealth of advertising opportunities for your business. Don't delay, it's time to start taking advantage of them. This guide will definitely help!
Facebook advertising – what are the possibilities?
Facebook advertising isn't just about generating likes on your fan page or comments on your posts. If you hone your skills, you can use Facebook Ads to start selling products, generating leads, filling shopping carts, generating signups, and more – virtually any type of conversion on your website or app can be achieved through the blue-chip advertising system.
Facebook as one of the elements of multi-channel marketing.
Facebook Ads are also a great element of cross-channel marketing, which is characterized by reaching a single user from multiple advertising channels simultaneously.
After all, the customer journey doesn't currently look like this:
Advertising → purchase
Often, this is a complex process based on several or a dozen touchpoints – points where the recipient comes into contact with the brand and its offerings. Thus, the customer journey might look like this:
Google Search → Facebook Remarketing → Google display → Purchase
Instagram feed → Google display → Facebook remarketing → direct entry → Purchase
The Facebook environment (i.e. not only Facebook itself but also Instagram and Messenger) will help you reach people who may be your potential customers, although they do not know it yet, as well as those who have already had contact with your brand (remarketing from the website and other sources).
Who is this guide for?
- primarily for entrepreneurs who run a Facebook fanpage or Instagram profile and want to expand their audience and attract potential customers, e.g. to their website or online store.
- for marketing specialists whose knowledge of creating and operating Facebook ads will help them make decisions in other areas of online marketing.
- for Facebook advertising specialists who want to implement more advanced solutions in their ads and benefit from the guidance of a certified Facebook Ads specialist.
What will you find in the Facebook Ads guide?
From basic to more advanced tips, including:
- How to create a Facebook advertising account?
- How to systematize a campaign and introduce an account structure that is friendly to subsequent optimization?
- Audience Insights tab – how to create the right target group for your advertising?
- ad formats on Facebook, Instagram and Messenger,
- How to install Facebook pixel and measure conversions with it?
- conducting A/B tests – i.e. advanced optimization,
- dynamic ads.
- and much more :).
This guide was created by certified Facebook Ads specialist Jakub Michalak, whose portfolio includes two certifications confirmed by a final exam administered by a Facebook employee: Facebook Certified Media Buying Professional and Facebook Certified Ads Product Developer I. So, all that's left to do is download the guide!
