Google Ads for Services Guide

Added on May 20, 2022

How to promote your business in Google Ads?

This guide is a special edition for businesses focused on services. Download now and use the advertising potential of Google Ads!

What can you find in the Guide?
  • What is Google Ads?
  • How and where should you advertise services in various industries (campaign types)
  • How to prepare an effective campaign promoting services?
  • What are the ways of purchasing advertising space?
  • Advantages of Google Ads campaigns (compared to offline ads)
  • How to control and optimize campaign effectiveness – what statistics are the most important?
Promoting services in Google Ads

The key channels used to promote services are mainly text ads in the search results and remarketing on the Google Display Network. These campaign types are recommended to any advertisers who want to expand their client base.

Additional channels should be selected depending on the marketing goal and the advertiser’s budget. In most cases, it will be Google Display Network (often used to build brand awareness) and YouTube.

Since each campaign and each industry can be completely different, the success of the marketing activities depends on many factors. Very often the campaign’s success is influenced not only by the setting in the Google Ads panel, but also by the website layout, the conversion path, the contact person on the business’s side, and the business competitors. Therefore, it is worth taking care not only of the campaign but also of all other factors that may affect the purchasing decisions of a potential customer.

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More about data protection

Verseo spółka z ograniczoną odpowiedzialnością with its registered office in Poznań, at the following address ul. Węglowa 1/3, 62-122 Poznań is an administrator of your personal data.

About Verseo

Company’s office is located in Poznań. Company is entered into the register of entrepreneurs, kept by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Division under number 0000596164, NIP (Tax Identification Number): 7773257986. You can contact us by writing a letter on the address indicated above or e-mail:[email protected]

You have right to:

  1. access to your personal data,
  2. correct your personal data,
  3. demand to remove your personal data,
  4. restrain to process your personal data,
  5. object of process your personal data,
  6. transfer your personal data,
  7. withdraw consent.

If you think we process your personal data not in accordance with the law, you have right to object to supervisory authority - President of Personal Data Protection Office.

We process your personal data to:

  1. handle your question, based on art. 6 ust. 1 lit. 6 of General Data Protection Regulation
  2. promote our goods and services including ourselves in connection with your consent, based on art. 6 ust. 1 lit. a of General Data Protection Regulation
  3. protect or claim in connection with our reasonable interest, based on art. 6 ust. 1 lit. f General Data Protection Regulation

You share your personal data freely. Please remember that without sharing your personal data you will not be able to send us a message, and we will not be able to answer you.

We can share your personal data with trusted recipient:

  1. providers of tools made for: website analytics, marketing automation,
  2. hosting operators.

We will process your personal data by the time:

  1. which is necessary to achieve a specific purpose for which they were collected and after this term by the time which is necessary to protect or possible claim,
  2. of withdraw your permission .

We don’t process personal data in a way, which would involve making only automated decisions about you. More information about processing of personal data you can find in our privacy policy.

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