Banner Ads – A Marketer’s Roadmap

Added on August 11, 2022

18 pages

Banner Ads Guide

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What can you find in the Banner Ads Guide?

  • Creative Asset Components
  • How to Create Banners for Specific Advertising Platforms?
  • Supporting Questions and Pro Tips
  • The Role of Banners in the World of Algorithms
  • Banner Formats for Facebook Ads and Google Ads

Banner Ads – Introduction

Let’s begin with a simple analogy that introduces the topic smoothly. Imagine your banner is a car. Yours at last! You’ve managed to buy your dream family station wagon. It’s very useful, roomy and cost-effective. It’s ideal for long trips and its fuel consumption is next to nothing. You couldn’t have made a better choice.

A couple of days later you’re visiting your in-laws in the countryside. A new car is a great opportunity for some small talk with your father-in-law. Sprinkled with rain, the ground smells fresh, promising lush greenery. Yellow puddles on the country road add to the idyllic scenery. And then… It didn’t even take you two minutes to get stuck in the mud.

Well, apparently, there is no ideal car. What is good for the road doesn’t have to be great in the city. An easily parkable urban car may not offer an enjoyable trip down a country road or a highway. And the other way round.

It’s the same with banner ads. Their performance depends on the platform they are displayed on. Meanwhile, what do marketers do?

Much like knights from military orders centuries ago, they are on a quest for the Holy Grail. After all, there must be this single most effective banner that wins throngs of customers for the company with its aesthetics, quality, and catchy copy so that we – the weary marketers – can sleep the sleep of the just at last.

Read on and enjoy!

Banner Ads Guide

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Author

Maciej Popiołek

Head of Content Marketing