What is Google Ads?
When considering marketing activities and choosing channels for promoting our website, we'll undoubtedly encounter the Google Ads advertising system . Considering its functionality, reach, and the ability to choose advertising formats, it's one of the most common and easily accessible promotional channels. So, if you're faced with choosing the right ones, keeping in mind your business goals and budget, you're probably wondering what exactly is Google Ads?
This is an advertising program created by Google that allows you to promote your brand, including products or services, in the Google search engine and on portals and websites through text, image, and video ads. Many people entrusting their work to a marketing agency often wonder whether to position their website in organic search results or paid search engines, such as PPC (pay-per-click). The best solution is to use these two promotional channels together. Considering the time it takes to see the first results, a Google Ads campaign clearly wins , as the first changes are visible immediately after its launch. However, it can take several months to see the first results of SEO.
Can we reach potential customers with Google Ads? Where and how can we reach them?
In Google's search engine, Google Ads text ads stand out from other pages in the results. They are always positioned at the very top or bottom of the page and are assigned a green "ad" icon. Between them lie the so-called organic results.
We can also encounter the graphical format of Google Ads. In the case of online stores, it is possible to promote products at the top of the page with brief information about the product name, store, and price.
(The rest of the article can be found below the form)
Another example are banners that direct users to our website when clicked. They appear on various websites and portals during everyday web browsing. Many of them fit the design of a given website, ranging from text-based to graphical, to dynamically generated banners that adapt to the page without the need to create them in various sizes and options.
Another example of Google Ads advertising is sponsored video advertising on YouTube channels . This is a relatively inexpensive type of advertising, as the cost of interaction is sometimes as little as 5 cents per video view.
You can also place your ad in Google Sponsored Promotions, also known as Gmail. They appear at the top of your inbox or in the offers tab.
How to use GoogleAds campaign extensions on the Search Network?
Google Ads extensions are constantly being developed by Google. By using extensions in campaigns, we can increase our visibility on the search network. For example, by using call extensions, when a user searches for information about our company, they can call the company by clicking on the number in the ad. Their use allows for segmenting user information and adding features that shorten the potential customer journey.
Another example is adding an extension that allows you to send text messages. This is particularly useful in the service industry, where users expect immediate assistance (e.g., roadside assistance) and speed of delivery is crucial.
How much will I spend on Google Ads campaigns?
Despite all the information online, there's no minimum or maximum amount you should stick to. When deciding on a Google Ads advertising budget, your business goals are key. Your industry and competition will also play a key role in determining your budget. For example, if you run a small service business, you can stay within a budget of 1000 PLN, increasing your website's online visibility and thus increasing the number of inquiries about your offer via contact form or phone. For a larger brand campaign, for example, on a YouTube channel , spending 65 PLN could result in an ad garnering as many as 9 million views per month. Therefore, industry knowledge, precise goal setting, and understanding the possibilities of Google Ads advertising are crucial. Therefore, one question is what Google Ads is, but another is how it can actually contribute to sales and increased brand awareness.
Thanks to Google Ads, we can be noticed in all areas of the internet and encourage potential users to take the actions we care about most. It's worth noting that a staggering 95% of Polish internet users are within the reach of the Google Display Network! It's an advertising channel that can't be ignored. I hope I've answered the basic question of what Google Ads is – if you have any additional questions, please contact us anywhere!
Interested in other Google tools for business? Download our free guide to the top 24 Google tools!
Summary
The above article covers the following topics:
- characteristics of the Google Ads advertising system,
- various advertising formats and opportunities to reach customers via search engines, advertising networks, YouTube and Gmail,
- the role of ad extensions in search campaign optimization,
- the relationship between Google Ads campaign budget and marketing goals.
