Selling on Allegro is an excellent way to support online sales. It provides access to millions of buyers who visit the site with the intention of purchasing, making it a crucial channel for growing entrepreneurs. It's also a platform for those just starting out in e-commerce, as it allows them to build a loyal customer base. However, this potential is something only a few can fully exploit. On average, Allegro offers 150 million listings from 140 professional sellers. Therefore, it takes considerable effort to attract users to the platform. How can you ensure your products rank higher on Allegro than those of your competitors?
- The position of products on Allegro depends mainly on buyers' ratings, the quality of customer service, the attractiveness of the offer, the timely execution of orders and violations of the regulations,
- Allegro Ads does not exempt us from taking care of product positioning on Allegro,
- Top-ranked offers generate 16% of all clicks on Allegro and over 21% of all transactions.
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How does offer positioning work on Allegro?
Relatively few people realize that on Allegro, similarly to Google, you can also optimize your positioning to achieve the highest possible rankings, although this platform considers different ranking factors than the Mountain View giant. How is the product list generated after entering a query into the Allegro search engine compiled? The platform uses its own algorithms to evaluate offers, and the list of factors taken into account is lengthy. Allegro itself states that ranking depends on a parameter called Sales Quality. This includes factors such as:
- ratings from buyers,
- customer service,
- attractiveness of the offer,
- order fulfillment,
- violation of the regulations.
The combined score across all these areas influences our listings' ranking among all product pages responding to a potential customer's query, but they're not the only factors that matter. Just as Google doesn't disclose all the parameters its algorithms consider, let's briefly discuss each of those publicly available.
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Ratings from buyers
This is one of the most obvious factors, and it's practically self-explanatory. Every buyer has the right to rate a transaction, and the system averages them, which can be viewed on the seller's profile. The higher the average and the more positive reviews a seller has, the greater the chance their listings will be ranked higher. Buyer recommendations also count. For the system to rank a store's products highly, it must have a minimum rating of 4.75, and at least 95% of customers must recommend shopping with that store. Stores that don't meet the required thresholds cannot expect their listings to be promoted by the system.
Customer service
This area is closely related to buyer ratings, but it takes slightly different aspects into account. Top-ranked listings cannot come from a seller who has or has initiated discussions with buyers within the last 30 days. Timely responses to customer messages and the average response time are also considered. If discussions about the seller do occur, the system calculates points for timely responses and the average response time in those threads.
Attractiveness of the offer
The attractiveness of an offer isn't determined solely by the value of the products offered, but rather by the conveniences employed by the seller to ensure buyers have the most comfortable transaction. This includes factors such as active payment methods, delivery options, the percentage of offers in Allegro Smart and with 24-hour shipping, and active participation in sales campaigns. The more options we provide customers, the better our offers are rated. Points are also awarded for the percentage of offers with product identification numbers, as this helps the platform improve productization. This allows Allegro to group offers with the same product, allowing users to compare them or change the offer list to a product list to avoid duplication while browsing.
Order fulfillment
This obviously includes on-time shipping and delivery of products from the store, but not only that. The system also considers turnover (adding additional points for turnover above certain thresholds), the number of completed orders, and the timely completion of tracking numbers. The more successful transactions we complete, the more points we receive.
Violations of the regulations
If a seller wants their listings to appear at the top of the product list, they must also ensure they adhere to the regulations. Warnings, warnings, account and listing bans, and listings removed for violating the regulations are discrediting to stores. The system considers data from the last 30 days, so a single slip-up doesn't completely eliminate us, but it significantly hinders our ability to climb the rankings.
In short, it can be said that the overall assessment of Allegro algorithms is influenced by the extent to which sellers respond to customer needs and ensure the security and timeliness of transactions.
Allegro has made sure that every seller can check their scores using their customer panel. In the "My Sales Quality" section , you can review your score for each of these aspects, and the system itself identifies which parameters require improvement. You can also see how your score compares to that of your competitors. These aren't comparisons to specific sellers—the platform only provides information about the percentage of sellers performing better on the platform. If only a small percentage of sellers achieve higher scores, your listings will rank highly on Allegro.
Positioning on Allegro – what else matters?
However, we mustn't forget that Allegro's algorithm primarily focuses on presenting users with offers that best match their search query. Therefore, it's also crucial to provide them with as much product information as possible to match their search terms. This means creating precise headlines and descriptions, properly assigning them to categories, and providing information about available colors, patterns, materials, and variants. A well-rounded offer not only increases the chances of your product appearing in search results, but also builds customer trust and increases the likelihood that they will ultimately decide to make a purchase. Product images also play a similar role – they should be of good quality, and it's best to include several photos with each listing.
The Allegro search engine handles synonyms well, so you don't have to try to include as many keywords as possible in your product name. Natural-sounding descriptions and names that clearly indicate what buyers can expect from your offer work best.
High product rankings on Allegro can also aid your Google search engine rankings . It's worth remembering that offer pages will be indexed in Google, so unique, comprehensive descriptions with keywords increase the chance that users will find your product directly using their default browser search engine.
Allegro Ads – a way to achieve high rankings
Achieving high organic rankings is possible, but it requires work and patience. It's also undeniable that larger stores generally have a better chance of achieving top rankings – indicated by additional points for turnover or the number of transactions. However, you can also increase the visibility of your offers by using the Allegro Ads system , specifically the Sponsored Offers format . This allows you to place your products in places that are clearly visible to every user, including:
- at the top of the search results page,
- on the left side of the search results (under the subcategory bar),
- at the bottom of the offer pages,
- on the Allegro home page.
These ads are billed on a cost-per-click (CPC) basis. This means we only pay when someone actually shows interest in our product.
Allegro Ads also allows us to maintain control over which keywords our products will rank highest for. When setting up campaigns, we select keywords for each offer that are most valuable for a given product and generate the most conversions. Furthermore, the system also allows us to enter so-called negative keywords. This prevents offers from appearing if a user enters specific words in the Allegro search engine, preventing us from wasting money on users who are looking for something other than what we offer.
Allegro Ads and positioning in Allegro
Of course, simply running ads doesn't absolve you from maintaining the quality of your offers and customer service. Above all, the platform still reserves the right to block accounts and ads for violating its terms and conditions. Furthermore, the quality of the offers also influences the cost of the advertising campaign – well-optimized offers are cheaper to promote and offer a greater chance that users who click on the ad will actually purchase the product.
Advertising and general attention to the high positioning of products on Allegro are activities that complement each other and together produce even better results.
High product ranking on Allegro – why is it worth striving for?
Positioning your listings on Allegro has similar benefits to positioning them on Google – it increases the chance of products being noticed, which in turn increases the likelihood of finding buyers. Statistics show that listings in the top positions generate 16% of all clicks and a whopping 21% of transactions, and these figures speak for themselves. If you sell on Allegro, you should take steps to increase the visibility of your listings, as this makes operating in this channel more profitable.
Allegro is a great channel for supporting sales, especially for new online stores that don't yet have their own customer base. They can use the platform to find their target audience, increase brand recognition, and identify which products are most popular with consumers.
Frequently asked questions about product listings on Allegro
Relevance is the default search results sorting algorithm on Allegro. Its purpose is to match offers to the user's query, displaying products with the highest chance of selling at the top. This algorithm takes into account dozens of different factors.
Huge. Interest in an offer is one of the most important ranking factors. The algorithm promotes offers that are readily clicked, added to cart, and frequently purchased. The higher the sales in a given period, the higher the offer's position in search results.
Yes, and very clearly. Allegro favors reliable sellers. Super Seller status, a high percentage of positive reviews (comments), a quick response time to customer messages, and a lack of unresolved disputes are all factors that drive up listings.
For the algorithm to accurately evaluate your offer, you need to ensure it has an accurate title (containing keywords), an aesthetically pleasing thumbnail on a white background (compliant with the site's requirements), and fully completed product parameters. Linking your offer to the Allegro Product Catalog is also crucial.
An attractive product price always positively influences purchasing decisions and SEO. However, delivery is equally important. The algorithm strongly promotes offers that offer fast shipping, a wide range of delivery methods, and, above all, those with the Allegro Smart! logo, which is sought after by most buyers.
Building the organic position of a new listing (without a sales history) is difficult. Paid forms of promotion come in handy. You can use the traditional "Highlight" feature (which often boosts your listing's organic results) or invest in Allegro Ads campaigns, which will immediately display your products in sponsored, top search engine positions.
Summary
The above article covers the following topics:
- The position of products on Allegro depends on the Sales Quality, which includes buyer ratings (minimum 4.75), customer service, attractiveness of the offer, timely delivery and lack of violations of regulations, as well as precise descriptions, parameters and photos of the products.
- Allegro Ads (Sponsored Offers) promotes products in the CPC system in visible places, and offers from the first positions generate 16% of clicks and 21% of transactions on the platform.
