How can you improve the ranking of your Shoplo-based store on Google, Bing, and other search engines? What are the recommended SEO best practices for Shoplo? Read the guide and discover proven ways to increase your online store's visibility.
What is Shoplo?
The Shoplo platform is a service that allows users to set up an online store and sell online. The service is distributed via a subscription model (SaaS – Software as a Service), meaning that in exchange for using Shoplo, the online store owner pays a monthly fee.
Shoplo is a Polish platform (since 2021, it has been owned by Shoper Sp. z o. o., a company that operates a competing CMS – Shoper). Thanks to its focus on the Polish market, users are provided with Polish-language support , which in many cases can be important when deciding on an online store engine.
Shoplo positioning – why is it worth it?
An online store on Shoplo is subject to the same business rules as any other e-commerce entity. This means it competes with competitors for customers – and SEO for stores on Shoplo is, in the vast majority of cases, the most cost-effective way to increase user numbers in the long run.
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Typing a phrase related to a product into Google is the most common way to start shopping online. The order in which stores offering a given product appear in search results is crucial. Users rarely browse further search results pages, usually focusing on the first few, or less often, a dozen or so suggestions provided by the engine. Properly implemented Shoplo SEO improves the position of subpages within the store's domain, increasing their visibility and, consequently, the number of visits to the site, which translates into increased sales.
Who is Shoplo for?
The Shoplo platform is primarily designed for small online stores. Compared to competing services, it's relatively inexpensive – one promotional offer offers a total of just 300 PLN for the first year of service.
Due to the model used, the store owner does not have to worry about purchasing and maintaining hosting (the site is stored on Shoplo/Shopera servers, and the developer is responsible for the site's stability). Although the platform does not offer complete freedom in building a store, unlike, for example, WooCommerce, it still provides the ability to edit the site's appearance and to some extent customize it to individual needs.
SEO on Shoplo – advantages and disadvantages
Compared to its Polish competitors (e.g., Comarch e-shop ), Shoplo is quite well-suited for SEO activities. While the platform offers limited control over some aspects, such as store speed (hosting is performed exclusively on the manufacturer's servers), the service offers a range of options designed for SEO specialists and essential in the process of SEOing Shoplo websites . Access to plugins that enhance certain SEO- related features is noteworthy . However, in a direct comparison, Shoplo loses out in terms of SEO potential to platforms like WordPress, WooCommerce, and Magento.
What makes Shoplo stand out from other e-commerce platforms?
Shoplo will be a good SaaS solution for many shop owners, especially small ones. It combines a relatively low price, easy operation, and Polish-language customer support. It's a fairly versatile platform that doesn't require a full technical team to run a shop, yet offers several SEO options. Its main advantage is a low entry barrier combined with a wide range of integrations, such as services that enable customers to quickly pay.
Shoplo SEO Basics
What does the Shoplo SEO process look like ? It should begin with an analysis of the current status, i.e., conducting a comprehensive SEO audit . This way, you can identify urgent and less urgent issues that need solving, verify technical aspects and keywords, and, consequently, propose actions to improve the site's position.
Changes can be classified into two categories – technical and content-related (modifications from these categories are carried out directly “in the store” – hence the common name on-site SEO) and those involving linking (off-site SEO).
Shoplo store positioning – available SEO features
Let's go through the most important features that Shoplo offers in the context of SEO - there are quite a few of them, thanks to which Shoplo SEO optimization usually brings noticeable results.
URL optimization – friendly addresses
The address leading to a product or product category is important to humans (it's easier to remember and type, and is also better received by customers due to its aesthetics), but also to search engines – it can contain specific keywords related to the page's content. Setting and editing friendly URLs is a feature available in Shoplo without the need to install any additional plugins.
Metadata optimization
Meta data, i.e., the page title (meta title) and its description (meta description), determine how the page will appear in search results. The title is directly important to bots (it must contain well-chosen keywords), but the description shouldn't be ignored either – although search engines theoretically "don't pay attention to it," the meta description largely determines whether a user is encouraged to click.
Graphics optimization
It's hard to imagine an effective online store these days without images. Simply placing them is just the beginning – the images must be high-quality and match the content in size and proportion, but also appropriately compressed to enable fast loading . The second element of image optimization is the addition of the ALT attribute, or alternative image description, which provides search engines with information about the image's content.
Optimization of category and product descriptions
All website text, especially product and category pages, should be optimized – comprehensively and engagingly describing the item being presented – a key factor in determining the user's purchase. However, this is only one side of the coin – the content should also be optimized for SEO, meaning it should be divided into paragraphs with headings, supplemented with formatting and graphics, and incorporating the appropriate keywords.
Przekierowania 301
301 redirects are a useful tool when links change—for example, when modifying the category structure in a store. By setting up a 301 redirect from the old address to the new one, we protect ourselves from losing previously earned rankings for that subpage.
Creating a sitemap (sitemap.xml)
A sitemap is a set of guideposts for search engine bots – based on this, they can better understand the structure of a website, which is important for SEO. The sitemap is included, among other things, when setting up Google Search Console.
Independent code changes
Shoplo offers a visual store layout editor, and thanks to HTML support, module code can be edited. However, please note that this is only limited editing of displayed modules – Shoplo doesn't allow for source code changes.
Practical steps to optimize your Shoplo store
What does Shoplo website positioning look like ? Let's walk through the steps.
Website audit
The first stage is always a thorough analysis of the store – its structure, content, current position in Google, potential for SEO development , and possible obstacles.
Configuration of analytical tools
Then you need to connect or verify the correctness of the analytics installation to ensure that the data provided is and will remain correct.
Choosing the right keywords
Keyword analysis is the foundation of SEO efforts – by filling content with keywords, a website displays for specific search terms entered into a search engine. At this stage, the SEO specialist explores options and proposes content modifications, along with a list of old and new keywords.
Technical optimization of the website
In this regard, Shoplo has limited scope – lack of access to the code prevents thorough technical optimization. However, it is possible to set up 301 redirects, among other things.
On-site optimization
On-site optimization primarily involves making changes to the content – in addition to keyword saturation, it also includes proper internal linking, setting meta titles and ALT attributes in images.
Off-site optimization
Shoplo off-site SEO optimization involves link building activities—acquiring links to the store from thematically related websites that represent appropriate "value" for search engines. This way, the linked website's rankings increase based on digital social proof.
Monitoring the effects
Monitoring results relies on several tools to gather as much data as possible for further SEO optimization of Shoplo . These include primarily Google Analytics and Google Search Console, but also numerous external services, including Semstorm, Senuto, Ahrefs, and Ubersuggest.
Shoplo Platform Limitations and SEO – Missing Features
First of all, Shoplo lacks access to the source code, which significantly limits the possibilities of technical optimization of the store.
The price of positioning online stores on Shoplo
The price of SEO services depends on the scale of the store and the competitiveness of the industry – it can range from approximately 1250 PLN to as much as several thousand PLN for large stores with a very wide product range. The appropriate package for a specific business can be selected on the Verseo website in the SEO pricing tab for e-commerce.
Effective store positioning on Shoplo with Verseo – Marketing Agency 5.0
As an e-commerce platform, Shoplo offers significant potential for SEO specialists. It's worth turning to the experienced specialists at Verseo – we know Shoplo inside and out and know how to utilize all the available CMS options to improve your store's visibility.
FAQ – Shoplo SEO
Shoplo SEO knowledge in a nutshell – see answers to frequently asked questions about this platform.
How to position your website on Shoplo yourself?
Keyword analysis should be performed, and then content modifications and technical aspects (including redirects, friendly URLs, image optimization, etc.) should be considered. Obtaining valuable links to the store from external sites is also crucial.
How much does it cost to position a website on Shoplo?
The price, depending on the selected package of activities and their scale, may range from approximately PLN 1250 to over PLN 10000 per month.
What does SEO look like on Shoplo?
SEO always begins with an audit of the current situation. Then, a modification plan is developed, including modifying the website's content, improving the technical aspects of the store's operation, and taking steps to increase linking to the store's domain from thematically related websites.
What is SEO on Shoplo?
This involves using positioning -friendly options placed by the manufacturer in the system itself, as well as running the store in accordance with the current good practices of Shoplo SEO optimization.
Does positioning on Shoplo make sense?
Yes. Shoplo website positioning is essential to improving your online store's visibility on Google and increasing customer traffic.
Shoplo FAQs
Yes. Shoplo is a SaaS e-commerce platform that comes with basic, built-in Google search engine optimization tools. It allows store owners to implement key changes on their own without requiring advanced programming knowledge.
From the Shoplo administration panel you have full control over:
- Meta Title (page title displayed in Google),
- Meta Description (extended description encouraging clicking),
- URLs (the ability to create so-called friendly links, devoid of random characters but containing keywords). These elements can be optimized individually for products, categories, and static pages.
- Headings: The platform automatically assigns $H1$ headings to product and category names. In your descriptions, you can use a text editor to logically arrange subheadings ($H2$, $H3$), making it easier for Google crawlers to understand your content.
- Images: When adding product images, the system allows you to complete ALT attributes (alternative texts), which is crucial for image positioning in Google Images.
Yes. The platform automatically creates and updates a sitemap.xml and robots.txt file. The sitemap contains a complete list of all active URLs in your store, significantly speeding up the indexing of new products by search engine robots.
Yes, Shoplo has a built-in blog module. Regularly publishing valuable articles (e.g., guides, rankings) is one of the most effective methods for gaining free traffic from long-tail keywords and natural internal linking to products.
As a closed system (SaaS), Shoplo has limitations typical of this model. You don't have full access to the server's source code, which prevents advanced technical modifications (e.g., deep code optimization, custom script management, or any link structure changes beyond the platform's framework).
Important contextual note: The Shoplo platform was previously acquired by Shoper. Most of the optimization processes and SEO mechanisms in these systems are based on very similar and user-intuitive panel management principles.
Summary
The above article covers the following topics:
- characteristics of the Shoplo platform as a SaaS solution for e-commerce,
- what favors positioning on Shoplo and what hinders it,
- the process of positioning an online store on the Shoplo platform,
- stages of optimizing an e-store on Shoplo,
- limitations of the Shoplo platform resulting from lack of access to the source code,
- what does the cost of positioning a store on Shoplo depend on,
- the scope of activities of the Verseo agency related to the positioning of the store on Shoplo.
