Global Site Tag and Google Ads Conversions for Safari
In connection with Apple's introduction of the new version of the Safari browser, there will also be a new security system, Intelligent Tracking Prevention 2.0, which may cause problems with tracking the conversions of users using the new browser.
To ensure that the conversion code will continue to work, check in all browsers whether you are using the new conversion tracking method presented in the Google Ads release.
The new Google Ads conversion tag includes a "global site tag" similar to Google Analytics, a tag visible on every page of a website. Apple's new tracking protections will require this Site Tag to appear on every page of a website that has been tracked.
Instructions on how to update your Google Ads conversion code
To make your conversion work, you simply need to replace your previous Google Adwords conversion code with the new one that appears in Google Ads.
(The rest of the article can be found below the form)
To do this, follow these steps:
From the upper right column, select the wrench icon and click on the option: Conversions.
We select the conversion we are interested in from the list of available, currently used codes.
The new Google Ads conversion code is two-part – the first part – the so-called global site tag – should be pasted on each subpage in the section .
The next part of the code is responsible for tracking an event (e.g., a click or page load). It should also be placed in the head section of the page being tracked.
Summary
The above article covers the following topics:
- To maintain correct conversion tracking in Safari, you must implement the Google Ads global site tag on all pages of your website.
- To update your tracking, go to the Conversions section in the Google Ads tools menu, then download and place the global site tag on each page and the landing page event tag in the .
