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SEO Trends 2019 – Crawl Budget and Page Speed ​​– The Technical Foundations of Success

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SEO Trends 2019 – Crawl Budget and Page Speed ​​– The Technical Foundations of Success

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Where is Google Search Heading?

2019 has already kicked off! We're taking this opportunity to make a few predictions from the "what SEO will look like in 2019" series. Without further ado, let's dive into the most interesting SEO trends for 2019!

SEO trends

Updates dedicated to specific industries

Summer 2018 saw Google update its algorithm for the healthcare and financial industries (YMYL – Your Money, Your Life). It's possible that these dedicated and quite precisely targeted changes are a trend Google will continue in 2019.

Be mobile or die!

We've been emphasizing the need to make your website mobile-friendly throughout 2018. This trend shows no signs of slowing down. Websites that don't meet mobile requirements won't be given any leniency.

Page speed

This is also a continuation of a current trend that is likely to intensify in 2019. Sites that perform too slowly may miss out on high rankings . We reminded our clients about the importance of considering site speed and provided them with support in this regard.

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Crawl Budget – budget for indexing your website in Google

This is especially important for large websites, such as complex online stores . It's related to the quality of the website. A large number of low-quality URLs can negatively impact the site's indexing. Therefore, it's worth avoiding things like empty subpages or duplicate content, so that web crawlers don't index them and damage the site's reputation.

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Summary

The above article covers the following topics:

  • SEO development directions, including algorithm updates, mobile optimization, page performance and indexing budget management.

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