If you run an online store, you need to be found by customers. This is as logical as it is challenging to implement. This is due to increasingly fierce competition and a convoluted shopping journey. One way to effectively promote your business online is through SEO.
What exactly is it and, above all, how does it translate into business benefits? A representative of e-okularnicy.pl, a company we've been successfully positioning since November 2021, told us about it. See the results!
Optyk Biela, owner of the e-okularnicy.pl brand, was founded in 1969 and has been operating in the virtual world for the past 10 years. It offers eyeglasses (corrective and sunglasses) and accessories.
She found Verseo during a migration to another e-commerce platform, which contributed to a decline in her ranking. Given that the brand primarily acquired customers through organic traffic, this situation was problematic and required immediate intervention.
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SEO with VERSEO from the inside
As Paulina Michnikowska, Marketing Director at e-okularnicy.pl, explains, she found Verseo through recommendations. She was looking for a reliable partner with whom she could maintain open communication. This was precisely what she lacked most when working with previous digital marketing agencies. Furthermore, the client had a specific vision for the content he wanted to enhance the website with. As it turned out, his needs were met even before the project even began!
On-site SEO texts must be concise, valuable not only for SEO but also for the website user. I approached this topic with this in mind, and before I could even present the idea in detail, I received the first texts from Verseo, which were just that. They were linguistically perfect, beautifully written, and saturated with keywords we had jointly identified during our discussions. It was valuable content for the website," says Paulina Michnikowska, Marketing Director at e-okularnicy.pl.
SEO texts are not everything!
In addition to content-related issues, SEO specialists from Verseo also focused on strengthening the link profile and technical improvements of the positioned domain.
As a result, within the first quarter, the client saw the results of their actions— an increase in visibility and traffic. However, the best was (and is!) yet to come.
Positioning the e-okularnicy.pl website – effects
Let the data defend itself!
Effective online store SEO not only increases visibility and traffic, but also has tangible, positive effects on the company's budget. Thanks to an effective SEO strategy, the client saw a 46% increase in completed transactions year-on-year!
Summary
SEO services require trust and patience, as the return on investment is difficult to determine. Results also take longer to appear than with paid campaigns. However, the benefits are tangible—we can expect significantly longer-lasting results from our efforts, ultimately increasing not only visibility and traffic but also the number of transactions.
A representative of e-okularnicy.pl, a company that invests in this form of brand promotion, will discuss why it's worth investing in SEO when running an online business. She says it's the absolute minimum, without which it's difficult to break through the competitive landscape and elevate your business to the next level.
From the VIDEO material you will also learn:
- What should you pay attention to when collaborating with a digital marketing agency?
- What budget allowed us to achieve such results?
- What should professionally prepared SEO texts look like?
- What is absolutely most important when working with an SEO specialist and why?
- What should you provide to the agency to optimize the time needed to implement the strategy?
Watch the full case study to learn more. And if you're still unsatisfied, you can always schedule a free, no-obligation consultation with us.
Summary
The above article covers the following topics:
- SEO positioning allowed the e-okularnicy.pl brand to regain online visibility and effectively acquire customers after a problematic store migration.
- Thanks to the cooperation with Verseo, the e-okularnicy.pl brand gained a reliable SEO partner who, through open communication and appropriate content, helped the company regain visibility after a problematic store migration.
- Collaboration with Verseo provided the e-okularnicy.pl brand with high-quality SEO texts that perfectly combine substantive value for the client with effective keyword positioning.
- Comprehensive SEO activities from Verseo resulted in increased visibility for the e-okularnicy.pl store and a 46% increase in the number of transactions per year.
- According to the e-okularnicy.pl brand, investing in patient and professional SEO is an essential foundation for overcoming the competition and generating lasting profits and a stable position in e-commerce.
