SEO for PrestaShop- based stores is our bread and butter. We currently optimize over 30 e-commerce sites using this platform, and in our nearly nine-year history, we've achieved many SEO successes on PrestaShop. Today, we'd like to share three SEO case studies of stores based on this technology.
We've been working with bilibike.eu since May 2020, building the site's visibility for keywords with the greatest potential. When we launched, the site was appearing for 11 keywords in the top 10, with only two of them appearing in the top three search results.
This means that organic traffic to the site was present, albeit relatively low. Therefore, we took action on various fronts – technical optimization of the site, adding content, and external linking helped us achieve significant growth after just one year.
Currently, the number of phrases in top positions is as follows:
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TOP3 – 42 phrases
TOP10 – 188 phrases
TOP50 – 1092 phrases
This represents an increase of 1609% in the case of the TOP10 and as much as 2000% in the case of the TOP3.
However, we know the site still has the potential to perform even better, so we're committed to working with our client to further entrench ourselves at the top of search results. The average cost of SEO for this site is 3500 PLN per month.
Let's take a look at the results for another of our clients – filtrybb.pl. We'll cover a similar period to the previous example, roughly the last year.
In October 2020, the website was already quite visible in Google: 24 phrases in the TOP3 and 130 phrases in the TOP10 – this was our starting point in this case.
This is a very good foundation for building visibility in search results, which we have tried to use one hundred percent.
In October of this year, the results reached 78 phrases in the top three and 334 phrases on the first page of the rankings. These are increases of 225% and 157%, respectively.
The average cost of positioning this website is PLN 2000 per month.
Our third example in today's post is kompresyjni.pl. How has the visibility of this site changed over the past year? In October 2020, we recorded the following results:
- TOP3 – 41 phrases,
- TOP10 – 209 phrases,
- TOP50 – 566 phrases.
Similarly to the previous case study, basic visibility had already been built and all that was needed was to ensure a systematic increase in position in search results.
A year of combined efforts by the client and SEO specialist resulted in gains of 256% in the top three rankings and 78,5% in the first page rankings. These were, respectively:
TOP3 – 146 phrases
TOP10 – 373 phrases
TOP50 – 900 phrases
Here, too, we continue to strive for increased visibility, and this goal is definitely within reach. The average cost of SEO for this website is 1700 PLN per month.
Positioning stores on PrestaShop and other platforms – differences
PrestaShop is a platform that allows for a high degree of customization. Most plugins and add-ons must be installed manually, so we don't burden the server with features we don't need (as is the case with WooCommerce, for example).
This means that Presta usually works a bit faster than WooCommerce, but the latter platform can also be well optimized to reduce loading times.
When it comes to comparing PrestaShop with Shoper, these platforms are very similar, and the basic difference is that we may have a slightly bigger problem finding a programmer who knows Presta well.
When choosing PrestaShop, you should also consider that most add-ons are paid. If you want more free features, it's better to choose WooCommerce, although this platform is gradually moving away from free functionality, and most of them are only free in a basic, limited version.
In general, however, both PrestaShop, Shoper and WooCommerce are good for positioning in search results and you can achieve good results on each of these platforms, as in the examples shown here or in the Shoper case studies available on our website.
Want to optimize your PrestaShop-based store? Choose a company with experience and proven track record. Contact us, and we'll provide you with a free consultation on the options for your store.
Summary
The above article covers the following topics:
- Thanks to comprehensive SEO activities and a monthly budget of PLN 3500, the visibility of bilibike.eu in search results increased by over 1600%.
- By investing an average of PLN 2000 per month in SEO, filtrybb.pl increased the number of phrases in the TOP3 by 225% within a year.
- A year of cooperation with a budget of PLN 1700 per month resulted in a 256% increase in the number of phrases in the TOP3 for the website kominyjni.pl.
- PrestaShop, WooCommerce and Shoper offer similar SEO potential, with Presta standing out for its speed thanks to the ability to personalize modules, despite the higher cost of add-ons and the less accessible specialists.
