As an online store owner or manager, you realize that only a fraction of people who visit your website ultimately make a purchase. Even increasing this statistic by 0,5% can be a significant success. There are many ways to achieve a better conversion rate. Below, we present one of them – Red Price Alert!
Red Price Alert – an improvement for your store
Red Price Alert is a tool that works on the principle of bookmarking—that is, tagging products—via a simple plugin. By implementing this solution in your online store, you can enable users to express interest in a given product. This user may later be willing to make a purchase if, for example, a Black Friday sale appears. This also allows you to create personalized offers.
Advantages of the solution
If you run an online business, you've probably used or at least heard of remarketing . It's a pleasant way to remind potential customers who, for example, abandoned their shopping cart. Red Price Alert takes this formula to a higher level. Customers don't have to add a product to their cart. You'll reach them every time they express interest in a product while browsing. On average, a 10% discount is enough to recapture their attention and encourage them to return. Therefore, acquiring this customer won't be more expensive than traditional targeting in other channels.
It is also simply a new form of contact with the customer, which results in increased loyalty and the very perception of the store in the mind of the recipient.
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Integration
- The tool informs the store administrator about the user's expression of interest in the product and enables active promotion.
- Red Price Alert automatically notifies interested users about price changes.
- Red Price Alert also allows you to send a personalized discount code via the communication channel chosen by the customer.
Installing Red Price Alert is as simple as pasting the Facebook pixel into your website's code. Additionally, every store can test the tool's effectiveness for free for 30 days. After that, the fees are 0,01% of the product price when a customer actually visits the store's website, or 0,03% when a personalized discount code is sent via the tool.
We can help all owners and managers of online stores recommend this plugin, as an interesting addition to marketing activities that is virtually effortless. The free trial period allows us to test it out on a live organism and be sure whether it's an interesting option for us.
Summary
The above article covers the following topics:
- Increasing sales in your online store using the Red Price Alert tool
