Over the past eight years of running the company together with Mateusz Bieganowski, we've learned a lot about recruitment, training, and team management. We now have our own system that allows us to make generally sound decisions about hiring new employees, but we also know how to win people over and ultimately retain them.
There are many factors that are crucial in this entire process, and one of the most important is transparency. In this article, we'll focus on SEO, where the question of how much an SEO specialist earns is, among other things, crucial.
So how much does an SEO specialist earn? (updated January 2022)
If you're reading this, you're probably most interested in knowing how much an SEO specialist earns, so I won't keep you in suspense any longer. The situation is as follows:
So, here's a breakdown of what Verseo SEO salaries look like . Why did we decide to make this data public?
(The rest of the article can be found below the form)
Why is it worth sharing your SEO earnings?
The lack of transparency in the area of wages has a far-reaching impact on the overall picture of the labor market in Poland and, in my opinion, results in the following:
- lack of ability to evaluate one's own work,
- undercutting rates,
- salary levels depending on gender,
- remuneration detached from reliable indicators,
- weak wage growth dynamics in the private and public sectors.
Everyone agrees that these aren't positive developments, and any actions that help improve the situation are simply valuable. To back up this, I've received numerous comments and private messages on LinkedIn (where we originally shared this SEO salary summary), where people actually thank us for providing the data.
This simply makes it easier for them to navigate the job market, and the example of Verseo is representative. We are one of the largest SEO and SEM agencies in the country, operating in Poznań, which also serves as a good benchmark in terms of salaries in this industry.
While we were refreshing the SEO commission figures, we also measured how much they increased compared to the previously reported figures (January 2020). Year-over-year increases by position:
- Junior + 20%,
- Specialist + 32%,
- Senior + 24%,
- Strategist + 5%,
- Expert + 15%.
This is especially good news for those just starting their SEO journey at Verseo – salaries for positions with less experience have increased 2,5 times more than the national average for private companies. On average, a year after taking your first steps in SEO , you can regularly earn 7-9 PLN in commissions.
Is how much an SEO specialist earns crucial?
Salaries are important and maybe even the most important thing in the job itself, but when they are combined with other pleasant circumstances, then you really don't have to fight and have good recruitment and composition.
If everything is based on rational and sensible foundations, then things happen naturally – the key is to keep it simple. Simplicity in Verseo, for example, means:
- With Verseo, you don't have to painstakingly build seniority to earn a higher salary. After just one year, you can earn good money. Your salary depends on what you do, not how long you've been doing it.
- We are not committed to rigid plans – every SEO specialist can take on additional projects, propose new solutions and earn extra money,
- there is no rigid positioning strategy – each SEO specialist has their own methodology that they can freely implement,
- average SEO commissions are growing by 25% year over year,
- there is no upper earnings limit,
- knowledge exchange and access to internal and external training.
Requirements for SEO Specialists at Verseo
The earnings of SEO specialists are one thing, but an equally important issue is what skills you need to be able to enjoy a given salary every month.
- Trainee: It's worth knowing the basics of WordPress and HTML - but the most important thing at this stage is the will,
- Junior SEO Specialist: ability to learn quickly and willingness to gain new experiences, basic knowledge of HTML/CSS/WordPress and basic knowledge of SEO,
- SEO Specialist: requirements as above, plus basic knowledge of PHP. Relative independence in decision-making and analytical experience in the context of SEO,
- Senior SEO Specialist: Requirements for an SEO Specialist include a minimum of two years of experience in an SEO department. Ability to independently develop long-term development strategies for clients and participate in the entire client lifecycle within our company (from acquisition assistance, through analysis and daily work, to meetings and reporting results).
- SEO Expert: several years of experience with very good results, very good knowledge of PHP, HTML, CSS and knowledge of all the most important e-commerce platforms and the most important CMS.
* SEO tools that our SEO specialists use on a daily basis are: Semstorm, Senuto, Ahrefs, Google Keyword Planet, Majestic, Moz, SEOQuake, SemRush, Screaming Frog, SiteLiner, Surfer SEO, SEOStation, Answer The Public, Google Search Console, Google Analytics.
Our specialists have knowledge of all leading platforms and technologies.
So, are you ready to join Verseo? If you still have doubts, this video featuring SEO experts will convince you!
FAQs about SEO earnings
Average commissions for SEO specialists at Verseo increase by approximately 25% year over year. These increases vary depending on experience level, ranging from 20% for Juniors, 32% for Specialists, and 24% for Seniors.
The results show that on average, after just one year of starting work and taking the first steps in SEO, you can regularly earn from PLN 7 to PLN 9 in commission alone.
No. One of the biggest advantages of working in SEO is that there's no upper limit to your earnings. This allows you to freely scale your income based on your performance.
The company doesn't impose a single, rigid SEO strategy. Each SEO specialist has the ability to develop and freely implement their own effective methodology.
In addition to the commission system, specialists can count on continuous exchange of knowledge within the team and constant access to various training courses – both internal and external.
Summary
The above article covers the following topics:
- In the SEO industry, a key element of building a stable team is salary transparency, which – alongside a recruitment and training system developed over the years – allows for the effective acquisition and retention of loyal colleagues.
- The modern SEO industry focuses on pay transparency, which, according to data from 2025, translates into stable salary increases: juniors earn on average PLN 5,600 gross, specialists around PLN 7,500, and seniors can count on amounts exceeding PLN 10,000 gross per month.
- The effective work system at Verseo is based on simplicity, freedom in choosing the methodology and the lack of salary limits, which, combined with regular commission increases and access to training, allows for quick financial advancement regardless of seniority.
- The career path at Verseo requires candidates to develop increasing technical and analytical skills – from a willingness to learn from interns to advanced knowledge of programming languages, CMS systems, and professional analytical tools from SEO experts.
