This time, we'll take a look at Google Alerts. Google has recently improved the ability to track new search results for selected phrases. Just visit
and add the keyword we're interested in. In my case, it's my name and company name.
From now on, information will be sent to the email address associated with your Google account whenever a search result containing one of the selected phrases appears. Additionally, you can narrow your subscription to:
Google Alerts can be added, edited, or deleted at will. Below is an example alert sent by Google:
It's important to ensure that our alerts don't end up in your spam folder. To prevent this, add googlealerts-noreply@google.com to your contacts. Google Alerts can be very useful for tracking reviews of a brand, company, or individual in Google searches.
Summary
The above article discusses the topic:
- Google Alerts is a free tool that allows you to automatically track new search results for selected phrases – just add an interesting keyword at google.pl/alerts, and notifications will arrive via email, which is useful for monitoring opinions about a brand, company, or competitor.
