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New Google Merchant Center Shipping Requirements and Impact on Google Shopping

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New Google Merchant Center Shipping Requirements and Impact on Google Shopping

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Google Merchant Center Changes – Shipping Information Becomes Mandatory

Google has expanded the list of countries for which setting shipping information in Google Merchant Center will become mandatory. Poland is now included. This requirement will also apply to advertisers targeting the Austrian, Belgian, Canadian, and Irish markets. Shipping information will become mandatory on June 20, 2019.

Accounts that don't have shipping services enabled on this date may have their products rejected! Alerts regarding possible shortages will begin appearing in the 'Diagnostics' tab on April 22nd.

Two ways to configure shipping costs in Google Merchant Center

There are two ways to enter shipping information.

  1. Account level
  2. Product level (setting the 'shipping' attribute in the product feed)

The easiest way is to implement delivery information through your account settings.

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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

  1. access to your data,
  2. rectification of your data,
  3. request deletion of data,
  4. processing restrictions,
  5. object to the processing of personal data,
  6. transfer of personal data,
  7. withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

  1. handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
  2. marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
  3. securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

  1. providers of tools for: website traffic analysis, sending marketing information.
  2. entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

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  2. in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

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In the main menu view of Google Merchant Center there is a link to the 'Shipping' tab.

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We add a new delivery service by clicking the plus.

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Then we enter the name of the service and provide additional information, such as:

  • delivery area,
  • delivery time,
  • minimum order value (if we have one),
  • shipping cost.

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Google's New Requirements for Clothing and Accessories Products

Another change officially announced by Google regarding the product data specification for Shopping ads is the partial automation of the assignment of the Google Product Category if one has not been specified by the advertiser.

A significant change awaits online clothing stores, as the required attributes will also include:

  • size,
  • color,
  • age group,
  • sex.

Alerts will begin appearing in the diagnostics tab if your product feed lacks the required attributes. Starting in February 2020, product feeds that don't contain the above information will have their products rejected.

Summary

The above article covers the following topics:

  • As of June 20, 2019, providing shipping costs in Google Merchant Center is mandatory, and failure to do so may result in product rejection.
  • Shipping costs in Google Merchant Center can be configured at the account or product level, with the simplest method being to set up a shipping service directly in your account dashboard.
  • From February 2020, it will be mandatory to provide size, color, age group and gender for products in the clothing and accessories category, otherwise offers will be rejected.

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