Analytics and data3 minutes of readingManage your website with data – how is Google Analytics changing the face of WordPress? analytics google tools Plugin wordpress plug Olga Badeusz24 Września 2018 (updated November 20, 2025) Contents ContentsYou are now reading:Manage your website with data – how is Google Analytics changing the face of WordPress?Integrating Google Analytics with WordPressCloseGoogle Analytics and WordPress WordPress is software used to create websites, blogs, and applications—in other words, to manage website content. While WordPress can be used to build entire websites, it's most often associated with blogs. Faithful WordPress users will mention its undoubted advantages:WordPress is easy to manage. It's quite intuitive software, easy to use even for a less advanced CMS user. It operates through modules, or plugins, that aren't complicated, and each comes with instructions.It's a free environment, meaning the software itself is free to use. Many plugins can also be installed for free. Some options require payment, but the selection is vast and the prices are competitive. There is a large international community around WordPress that fills the Internet, so we can count on support in problematic situations. All of this contributes to the software's immense popularity and the fact that it far outperforms its competitors in benchmarks of similar products. An April 2018 study by W3Techs, a renowned website specializing in internet research, shows that 59.9% of websites known to us use WordPress as their content management system. That's 31.3% of all websites. Unfortunately, the WordPress admin panel doesn't provide statistical information like user count, clicks, etc., which is what we can check in the Ads or Analytics panels. Therefore, one option for tracking these metrics is to connect your WordPress to Google Analytics. We show you how to do it here. Google Analytics Plugins As with plugins, each has a different range of capabilities. Below are the currently most popular Analytics plugins:Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP) – a plugin that also allows you to display Analytics results at the WordPress panel level, without having to log in to Analytics,Google Analytics For WordPress by MonsterInsights – an easy-to-install plugin that is similar to the ExactMetrics plugin,Header Footer Code Manager – a plugin that allows you to paste Analytics code and more into a tag on each subpage of the website. It is extremely easy to use, but there is no option to view the results from within WordPress.Co dalej? When running a website, there are statistics that every website owner should monitor. Perhaps you want to know how many users visit your site, whether those users return, how many page views your page has, and so on. Let's discuss a few metrics every website owner should monitor:The number of website users – this is an indicator that allows you to determine the popularity of a website. It's worth tracking it over the months. If it's growing, it means your website's popularity is also growing, Number of sessions – this is the frequency of visits by a single user to a website over a given period of time. This measure indicates whether users return to the website,traffic sources – this is an important indicator because it shows where the website traffic comes from, i.e. whether website users entered it through Facebook fan pages, organic results in the Google search engine, Google Ads, etc.,Geographic data – from what parts of the world are users viewing your website? You'll learn this from geographic reports. Besides the map, you'll also see what languages your visitors speak (or more precisely, what language they're using in their browser).Devices – It's also worth knowing the breakdown of website visits by device. This allows us to know the percentage of users coming from mobile devices and assess the need for a functional mobile website.behavior, pages – this data shows how users behave on your website, it will also help to assess which page of your website is the most common exit page, which means that it is not able to keep the user on the page and should be looked at, because it may be leading the user.Summary Therefore, tracking certain on-page metrics is essential for properly managing a WordPress website. To achieve this, you need to install an Analytics plugin. Effective modern marketing relies on data, so to effectively conduct marketing activities, you need to have access to as much data as possible.SummaryThe above article covers the following topics:Benefits of Connecting WordPress to Google AnalyticsRelated Articles Consumer Research – How to Understand Customers? Analyzing Customer Needs and Behavior Price attracts customers, but quality holds them back. Consumer research shows where this gap lies and what to do about it. How to Use Summer Google Trends to Promote Your Brand? Experiential Marketing In an era where consumers are looking for authentic experiences instead of just another product, the ability to read their intentions is becoming a key competency for marketers. […] Google Trends - what is it and how to use it? How to predict trends? Google Trends is a free Google tool that shows how interest in a given search term changes – over time, […] How to Check a Website's History? 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