Google Analytics Remarketing Lists – Something to Increase Conversions!
Users often search for various services by visiting several, or even dozens, websites across various industries. But what if, at some point, another activity distracts the user from their computer, preventing them from completing the so-called conversion and contacting the service provider? Remarketing comes to the rescue. Choose Google Analytics Remarketing Lists!
This is an excellent tool that supports conversions and allows visitors to return to our website, allowing customers to complete a specific step, such as contacting a selected company. However, to return to these individuals, appropriate remarketing lists are necessary. The longest of these can store data for 540 days. Below, I'll show you how to create reusable lists, freeing up time for optimization and advertising campaign preparation. The first step is to create all the remarketing lists you're interested in. To create them, go to "ADMINISTRATION" > "Recipient List Definitions" > "Recipients" and create the recipient lists you're interested in.
For example, I created 6 recipient lists with the following breakdowns: 30, 60, 90, 150, 365 and 540 days.
To use these lists repeatedly and in just a few steps, you need to share them. Select all the lists you want to share and click the "Share" button, which appears after selecting at least one recipient list.
Then select the “Share template link” option and click “Share”.
In the next step, a link to our shared recipient lists will be displayed, which is worth saving so that you can use it in the future to quickly create lists.
To use previously shared lists, paste the link into your browser. This will redirect you to your Analytics account, where you should select:
- View data from your Google Analytics account,
- Select the AdWords account to which our view in Analytics is connected,
- Select recipient lists and click “Create”.
I took the liberty of changing the name of the list to “Test 1”.
Now, we have new recipient lists created in the selected data view. The new lists are ready to go:
Summary
The above article covers the following topics:
- How to create and use remarketing lists in Google Analytics?
