Setting up goals in Google Analytics – step by step
When deciding on a Google AdWords campaign, we want to learn as much as possible about it, how we're spending our money, and whether we're achieving our goals. That's why it's worth using Google Analytics . Setting up goals in Google Analytics – we'll show you how!
Google Analytics allows us to track the actions of our potential customers. Defining a campaign goal should be a fundamental element of data analysis. For example, we can measure form submissions, clicking on the contact tab, adding a product to the cart, making a purchase, time spent on the page, and so on. To configure a goal, log in to your Google Analytics account and select the Administration tab in the Goals view column.
Here we go to the configuration of goals, we can choose from templates:
- Payment processing,
- Making an appointment,
- Creating an account,
- View details,
- Contact us,
- Reading the review,
- Live chat,
- Update (download or install a new version),
- Data comparison,
- Adding to favorites,
- Playing multimedia,
- Sharing on or connecting to a social network,
- Rejestracja.
Let's assume that our goal will be to go to the "contact" tab, so we choose: contact us.
(The rest of the article can be found below the form)
Next, copy the end of the URL and paste it according to the instructions provided. After creating your goal, it's worth verifying it to see if it's working and counting correctly.
Creating a Smart Goal
In addition to the templates mentioned above, we can also create a Smart Goal (an alternative method for conversion tracking). Analytics automatically evaluates visits to a given website and app, and the best ones are translated into Smart Goals. We can also assign a value to goals, for example, a submitted form earns us 100 PLN.
Once you create a goal, it begins recording data. You can also pause it by changing the recording status to OFF. This will stop recording data for that goal.
It's also worth importing goals into your Google AdWords campaign . To do this, connect your account to Google Analytics. Log in to your Google AdWords account, select Google Analytics from the Conversions tab , and deselect the goal you want to import. Then, simply click Import to track your activity.
Summary
The above article covers the following topics:
- a way to define goals and track user activities on the website,
- extended goal configuration in Google Analytics including Smart Goals.
