There are over 40,000 online stores in Poland * . Do you run one of them? So, considering the latest data from the Gemius E-commerce in Poland 2020 report, you're smiling to yourself at the news that over 70% of surveyed internet users shop online, and the forecasts for the coming years are incredibly promising. The Polish e-commerce market was worth over PLN 100 billion in 2020 , and experts estimate that this value will only grow in the coming years.
Data like this encourages you to create your own online store. If you run one or are planning one in the near future, you're in luck! We know the e-commerce industry very well; for years, we've been helping our clients increase product sales, position their online stores higher , and ensure their functionality and ease of use. If you want to distinguish your products from the competition and effectively promote them across available advertising channels, we've prepared this guide for you!
In the Google Ads Guide for E-commerce, we decided to share all the best practices for running an online store and show the Google ad formats that work well in the e-commerce industry.
Warning! This guide is a powerful 82-page resource! Using it as a guide, you'll easily create an advertising strategy for your store and attract thousands of new customers using modern advertising solutions. We assure you, it's worth it!
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*data for 2021
What will you find in the Google Ads Guide for E-commerce?
This guide provides a complete overview of advertising options, specifically addressing the specific needs of online stores and best practices for promoting products. Inside, you'll find practical advice, tips specific to the e-commerce market, and real-world examples of advertising used by well-known online stores. Furthermore, we also present case studies: we provide numbers and data demonstrating the effectiveness of specific Google Ads channels and advertising formats. The guide covers topics such as:
- basic types of campaigns used to promote online stores (including traditional product ads – PLA, smart product campaigns, remarketing on the Google Display Network and traditional and dynamic remarketing),
- additional types of campaigns used to promote stores (display ads in the display network, video campaigns on YouTube and DSA – Dynamic Search Ads),
- preparing an effective campaign promoting online stores (selecting marketing objectives and appropriate campaigns and targeting methods, product feed, Google Merchant Center, campaign settings and e-commerce module, and tracking conversion values),
- Bid optimization strategies (manual CPC, target ROAS and CPA, maximizing clicks, conversions and conversion value, and more),
- advantages of the campaign Google Ads in the case of advertising online stores,
- the most important statistics to consider when optimizing and monitoring campaign performance (conversions – transactions, conversion value – campaign revenue, view-through conversions, average CPC, clicks, impressions, CTR, quality score and more).
Phew... at least I managed to briefly describe and list what exactly you will find in Google Ads guide for e-commerce.
It's worth mentioning, however, that this guide was written by our certified specialist, currently a Product Designer: Martyna Mikołajczak. Yes, you know correctly, she is also the author of the guide. Google Ads for Services and 7 Google Ads LessonsShe's a true expert! She's not only skilled at building campaigns and developing strategies that meet our clients' business goals and needs, but also at our VCM campaign optimization system – Verseo Campaign Manager.
Summary
The above article covers the following topics:
- The guide's contents include an overview of advertising options for online stores, practical advice, examples of advertising from well-known stores, and a case study with data on the effectiveness of Google Ads channels.
