Recently, a new option for creating ADVERTISEMENTS, so-called "responsive ads," appeared in our AdWords accounts (when creating a Display Network campaign). How does this work and what do they look like?
By default, the Display Network supports many ad formats, which we need to prepare in the appropriate sizes. Google has recently made it easier for us to create banner ads and added so-called "responsive ads."
How do responsive ads work?
Responsive ads were created to eliminate the hassle of creating multiple ad sizes and types. Now, we can create a single ad that automatically adjusts its size, appearance, and format to fit almost any available advertising space. Depending on the website, these ads can take the form of native banner ads or text ads. Native ads are a new feature in AdWords campaigns and are an integral part of the media content, naturally integrated into the content our users view online.
What do responsive ads look like?
To create a responsive ad, we need to provide an image, headlines, ad text, and a destination URL. Once the ads are created and approved by Google's technical team, AdWords will automatically generate our ads and display them to our users on the websites they browse.
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Flexible ads were created to quickly and creatively create your own advertising banner that will reach our potential recipients on the Display Network.
How to create responsive ads?
Creating a responsive ad is very simple. Below, I'll walk you through the process step by step.
1. Log in to your Google AdWords account
2. We create a "Display Network Only" campaign
3. After creating the campaign, we create the appropriate "ad group"
4. After creating the "ad group", click on "ADVERTISING" and then on "responsive advertising".
5. A preview of the ad creation will appear:
Click on "+ image" and then 4 options for adding an image will appear:
- website scanning,
- "send",
- use licensed photos,
- choose from recently used images.
SITE SCAN
With this option, you can enter your URL and scan the page, and images will automatically be downloaded from your website. UPLOAD
This option allows us to prepare and upload an image and company logo. If we choose "upload," we must remember the following requirements:
- The image should have the following parameters: aspect ratio 1,91:1 (landscape orientation), minimum size: 600 x 314 (recommended size: 1200 x 628), maximum file size: 1 MB. Text can take up no more than 20% of the image area.
- The logo should have the following parameters: 1:1 aspect ratio (square), minimum size: 128 x 128 (recommended size: 1200 x 1200). A transparent background is best, as long as the logo is centered on it.
USE LICENSED PHOTOS
You can use licensed photos, enter the password and select the appropriate image.
SELECT A RECENTLY USED IMAGE AND LOGO
We can select recently used images. After selecting the appropriate image upload, click "SAVE." Then, fill in the headings and descriptions:
The preview shows the full image of the native, graphic and text banner.
Summary
The above article covers the following topics:
- the possibility of using responsive ads to increase the reach and flexibility of campaigns,
- automatic generation of advertisements based on the provided advertising materials,
- stages of building a responsive ad, from creating a campaign to adding graphic materials and content.
