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A guide to personal data protection in e-commerce – how to implement GDPR in e-commerce?

A guide to personal data protection in e-commerce – how to implement GDPR in e-commerce? - photo no. 1

GDPR e-commerce guide

The first comprehensive privacy and cookie policy guide on the market. Dedicated to online store owners (and others) who want to process personal data legally.

The GDPR Guide for E-Commerce, Exemplifying Privacy and Cookie Policies, is a collection of information and practical experiences on how to process personal data within online operations. It is likely the only guide on the Polish market that covers this topic so comprehensively. Although the internet is full of advice on cookie and privacy policies, no other source we know of covers these topics in such a comprehensive and readable way. We kept this in mind when creating the guide and decided to invite experts from the Answer law firm to collaborate with us to describe precisely what, who, and when privacy and cookie policies must be implemented on an online store's website.

GDPR Guides – for whom?

The GDPR e-commerce guide, as the name suggests, is primarily dedicated to online store owners, marketing and sales specialists who work in companies with online stores , and people dealing with issues related to the protection of buyers' data and store management.

For all those who want to process personal data in any way (in accordance with the law), i.e.:

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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

  1. access to your data,
  2. rectification of your data,
  3. request deletion of data,
  4. processing restrictions,
  5. object to the processing of personal data,
  6. transfer of personal data,
  7. withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

  1. handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
  2. marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
  3. securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

  1. providers of tools for: website traffic analysis, sending marketing information.
  2. entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

  1. necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
  2. in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

  • apply the correct basis for processing personal data, 
  • fulfill information obligations, 
  • properly entrust the processing of personal data,
  • use appropriate technical and organizational measures,
  • and also have updated information on your online store's website regarding how to collect and process personal data.

For many online store owners, the law on this matter can be a mystery. (After all, who wouldn't? 😬) 

For all those for whom GDPR issues pose a real challenge and who have to face them in business or everyday life – the GDPR Guide for e-commerce has just been created.

What will you find in the GDPR Guide for e-commerce?

The first chapter of the GDPR Guide for E-commerce addresses privacy policy. Experts from a law firm provide a detailed description of how to write a privacy policy for an online store , what it should include, and the purpose and legal basis for data processing. Each subchapter includes examples to easily explain difficult issues and topics.

The second chapter contains all the information related to cookie policy . You'll learn about the rights of individuals whose data is processed by your company, and what information should be included, for example, in forms collecting personal data or contact information. Furthermore, this chapter also includes information on the role of the Data Protection Officer, a person whose appointment will be necessary if your e-commerce business meets any of the examples included in the Guide.

The Law is not as terrible as it is painted.

This guide, although it may seem obscure, is written in a way that's as accessible and easy to understand as possible. The content is enriched with tables and graphics that bring clarity to the entire text and make the GDPR, including the privacy and cookie policies, easier to understand than ever before. Anyone who downloads the GDPR guide will be able to make the necessary changes to their company's policies to ensure they are legally compliant and up-to-date with the law in August 2020.

A few words about the authors of the GDPR Guide for e-commerce.

The Guide was authored by legal counselors representing the ANSWER Wojciechowski i Partnerzy Law Firm, specializing in corporate law, high-tech law, and intellectual property law. A total of seven people from the firm contributed to its creation, so we encourage you to download it! 😊

Summary

The above article covers the following topics:

  • GDPR Guide as practical support for people who want to process customer data legally and run an e-shop safely,
  • the contents of the GDPR Guide for e-commerce,
  • simplifying difficult legal issues in the GDPR Guide,
  • why it is worth trusting a publication created by legal specialists.