Online store positioning is a necessity in this business sector today. This applies not only to large e-commerce sites that have thousands of customers and millions of products. This also applies to small stores that compete solely within their product niche – they, too, cannot ignore the benefits of SEO.
What is Comarch?
The digital world offers store owners enormous technological opportunities. To run an online business, you don't have to create your e-commerce platform from scratch – you can use one of the ready-made systems that will serve as the foundation for your store. Such systems are CMSs (Content Management Systems) and offer the ability to quickly set up a store and then customize its appearance, content, and internal processes to suit your individual needs.
The most popular CMSs for online stores include WordPress with the WooCommerce plugin, PrestaShop, Shopify, and several others. Among them is Comarch e-shop – a Polish platform created by the Krakow-based company Comarch.
Comarch e-shop is a system designed for users of Comarch ERP, one of the most popular Enterprise Resource Planning systems in Poland . ERP, broadly speaking, is a tool for managing a company and connecting its various elements – billing, inventory, teams, and processes.
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Comarch ERP is divided into 4 products tailored to different types of enterprises:
- Comarch ERP XT – designed for sole proprietors and small businesses,
- Comarch ERP Optima – dedicated to small and medium-sized companies,
- Comarch ERP XL – aimed at medium and large companies,
- Comarch ERP Enterprise – for corporations.
All versions, due to the same manufacturer, integrate perfectly with Comarch e-shop.
Is it worth positioning your store on Comarch?
Positioning your store on Comarch is—as with any online retail business—one of the most effective channels for acquiring customers and building brand recognition. Thanks to SEO activities, your store ranks higher and higher in search results on Google, Bing, and other search engines, making it easier for customers to find your offer and bringing you closer to completing a transaction . Importantly, unlike Google Ads and similar advertising systems, the effects of positioning last much longer than just the duration of the campaign.
For this reason, a crucial factor when choosing an e-commerce CMS is how easily the platform facilitates SEO activities. Comarch e-shop partially meets this requirement – it natively includes several features that allow the store to "communicate" with search engine crawlers, significantly simplifying website positioning. However, it's worth noting that, compared to competing services, Comarch's SEO capabilities are somewhat limited.
Who is the Comarch platform suitable for?
Comarch e-shop is a highly versatile CMS, making it suitable for a variety of businesses – both those targeting individual customers (B2C) and businesses (B2B). The technical requirement is the use of the Comarch ERP system described above – thus, both services constitute two halves of a digital apple.
A great convenience for store owners is the default integration with Allegro, Amazon and Ebay, which significantly simplifies selling across multiple channels simultaneously.
The service is available in 4 versions:
- Light (up to 50 products),
- Standard,
- Enterprise,
- B2B
Before deciding to purchase a specific version, the manufacturer allows you to test the service on a free demo version – this can be done on the official website.
Comarch positioning – how to start?
Before beginning SEO activities, a thorough analysis of the website and its content, conducted by an SEO specialist, should be performed. An audit allows for the development of a strategy, the identification of strengths and weaknesses, and the selection of keywords that the SEO specialist will prioritize most. Only on a thoroughly researched basis can a solid foundation be built.
Comarch Platform Overview
Comarch e-shop comes with a variety of features dedicated to SEO specialists. This means that store positioning on Comarch can be started virtually at any time – beyond the basics, there's no need for extensive preparation to adapt the platform to SEO activities.
Key SEO features at Comarch
Comarch e-shop is a platform that, to some extent, "communicates" with search engine bots. Let's go through Comarch's SEO optimization options one by one.
Ability to configure Title and Description meta tags
The system allows for easy creation and editing of meta tags, which define how a given page —for example, a specific product page or a product category page—will appear in search engines. The title is crucial not only for users, as it provides a concise description of the site's content and encourages them to visit, but also for search engine bots, which also interpret the content based on it. The meta description isn't considered by search engines, but it significantly influences whether a link will be clicked.
For Verseo, the meta description is Verseo: SEO & SEM Agency and the meta description is below.
Creating friendly URLs
The default URL for a subpage is often unattractive – it might be, for example, nazwa-sklepu.pl/kategoria/235675. This structure is meaningless to users, difficult to remember and type, and, due to the lack of keywords, has no positive impact on SEO . Comarch e-shop allows you to create so-called friendly URLs , so the "Shoes" category will be located, for example, at nazwa-sklepu.pl/buty.
Defining 301 redirects
A 301 redirect allows you to change a page's address without losing its SEO value in the eyes of search engines. When running a store, especially a large one, it's sometimes necessary to set up such redirects—for example, when product categories change.
Modifying the robots.txt file
The robots.txt file is, to put it simply, a detailed instruction on the accessibility of subpages to bots.
Sitemap.xml – site map
A sitemap is an XML file that contains a detailed map of a page's elements, making it easier for search engines to understand its structure. Comarch allows for the simple generation of such a map, which the SEO specialist then imports into Google Search Console or a similar service in the Bing search engine.
Analytics
Business success is difficult without analytics. Comarch's CMS provides native integration with the three most important internet traffic analysis tools.
Extended Google Tag Manager + Google Analytics integration
Google Tag Manager is a tool that allows you to paste various scripts onto a website without risky modifications to the website's code. GTM is an essential service for web analysts and UX specialists. Google Analytics is a module that works with GTM, allowing for precise monitoring of website traffic. Thanks to the implementation of GA, the store owner always knows which pages generate the most traffic, which channels are most effective, and which require changes. This allows for control over all aspects of traffic – from the devices users use to complete transactions to the time spent on specific products or categories.
Google Search Console
Google Search Console is an SEO specialist's best friend – it's a service that allows you to analyze a website's visibility and how it performs in Google. The platform's default integration with GSC makes positioning stores on Comarch much easier.
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Comarch store positioning step by step
Although the Comarch website positioning process largely depends on the specific specialist, the procedure and structure of the individual stages is usually constant – it consists of universal SEO best practices , without which it is difficult to achieve satisfactory results.
Website audit
Comarch SEO begins with an audit. At this stage, an SEO specialist analyzes the current state of the store—current positions and keywords, technical aspects, and content structure. They detect errors and identify opportunities.
Configuration of analytical tools
The next step is to check your Google Analytics and Google Search Console configuration to ensure the data being provided is accurate and free of any potential distortions. This also includes analyzing your website using other tools (including Ahrefs, Semstorm, Senuto, and others).
Choosing the right keywords
The foundation of SEO—and Comarch positioning is no exception—is keyword analysis. For an online store to attract valuable traffic, meaning users who actually buy products (and don't leave the site immediately after visiting), we need to ensure that the store appears when a specific phrase is entered in Google, and that the site's content meets user requirements. It's easy to position a website even at the top for a phrase that's only entered in Google every few months—unfortunately, this won't provide any value to the store itself.
Keyword analysis essentially involves carefully examining what users are searching for and the terms associated with them, and then taking steps to improve your website's ranking for those phrases. In short, keywords can be divided into general phrases ("short tail," e.g., "shoes") and long tail phrases (specific phrases, e.g., "Nike Total 90 Shoot II IC Shoes"—less frequently searched but typically converting better).
Technical optimization of the website
Technical website optimization includes activities aimed at improving page speed, ensuring proper "sanity" of files that indicate to Google bots the scope of their activities (robots.txt), implementing an SSL certificate, and properly setting redirects. It also ensures the store displays correctly on various devices – from desktop computers with large monitors to smartphones.
It is worth knowing that technical optimization has no connection with content structure – these are separate topics.
On-site optimization
On-site refers to all the modifications made by the SEO specialist on the website itself – from technical and user experience aspects to the content itself. This includes the aforementioned 301 redirects, user-friendly URLs, and, above all, proper content structure. It's at this stage that the SEO specialist typically suggests modifications to category or product descriptions to ensure they meet search engine bot requirements (e.g., H1-H5 headings, paragraph division, ALT attributes in images) and contain appropriately selected and placed keywords.
Off-site optimization
Off-site SEO is a set of activities performed by an SEO specialist on pages other than the one being positioned. This primarily involves acquiring links on pages thematically related to the target website and perceived as valuable by Google, as well as properly labeling hyperlinks (dofollow, proper anchor text).
Monitoring the effects
An SEO specialist's responsibility is to continually monitor results and refine SEO strategies in response to the achieved results. SEO results are monitored not only through Google Analytics and Search Console, but also through a wide range of external tools to achieve the most accurate results. These include Ahrefs, Senuto, Semstorm, and other Comarch SEO optimization services.
The price of positioning online stores on Comarch
The cost of SEO services depends on the store's scale, industry, the strength of its competitors, and the resources the store is willing to devote to SEO. We encourage you to review Verseo's SEO price list and consult with a specialist who will recommend the right package for your specific business.
Effective store positioning on Comarch with Verseo – Marketing Agency 5.0
In business, choosing the right partner is hard to overestimate. Verseo knows this – an agency combining over 10 years of expert experience in website positioning with a powerful technological base. Verseo's portfolio includes numerous e-commerce websites, and Comarch SEO optimization is a daily occurrence for us – we know the platform inside and out.
Comarch store positioning effects
SEO results won't appear immediately – search engines need at least several weeks to process and respond to the SEO specialist's actions. The effects, such as increased rankings for specific keywords and, consequently, increased traffic and conversions, depend on the industry and the competition.
FAQ – store positioning on Comarch
Below is a set of frequently asked questions regarding Comarch positioning.
What are the key benefits of Comarch store positioning?
Thanks to properly conducted SEO activities, a website appears high in search results when a potential customer enters a phrase related to the store's offer. The higher a website ranks, the greater the likelihood that a potential customer searching for a specific product will choose this one among dozens of similar offers.
What are the best SEO practices for a Comarch store?
Good SEO practices include, above all, preparing refined content with selected keywords, technical optimization of the store (internal links, redirects, etc.), and ensuring valuable links leading to the store's domain.
Which SEO tools are the most effective for the Comarch store?
In terms of SEO, Comarch offers native integration with Google Search Console, one of the essential SEO tools. Google Analytics and external services like Ahrefs are useful for monitoring results.
How can I improve the loading speed of the Comarch store page?
Unfortunately, due to the closed structure of the platform and the default hosting on Comarch servers, accelerating the store's operation is not possible from the user's side.
How can I improve the quality of content on the Comarch store website?
You should take care, among other things, of the content structure (division into paragraphs, selection of headings from H1 to H5) in such a way that the content is attractive both to the reader and to the Google bot.
How can I improve the internal link structure on the Comarch store website?
All internal links should be marked as dofollow. Links should appear in product category descriptions, among other places, along with correct anchor text.
How long does it take to position a Comarch online store?
Typically, the first results of Comarch website positioning appear a few months after the start of the project. It's often said that SEO is a marathon, not a sprint – implemented changes deliver benefits gradually, but they last for a long time. However, this depends on the store's offerings, the industry, and, above all, how competitive stores handle SEO .
Frequently asked questions about Comarch store positioning
Yes, Comarch e-Sklep has many built-in modules and tools to facilitate SEO. Although it's a SaaS software (which comes with some limitations in code editing), the platform provides most of the features necessary to build high visibility in Google search results.
The administrator can independently edit key SEO elements. These include setting unique meta tags (Title and Description) for categories and products, configuring friendly URLs, optimizing headings (H1, H2), and adding ALT attributes to images.
Absolutely. The platform offers a built-in news/blog module. Regularly publishing valuable, how-to content is one of the best ways to implement content marketing, allowing you to gain visibility for broad, long-tail keywords and attract new customers to your store.
The main challenge is the closed-source nature of the software (SaaS). Unlike open-source systems (such as WooCommerce or PrestaShop), there's no full access to server files or source code. Any advanced, custom technical optimizations or major improvements to website loading speed may require collaboration with Comarch support.
An experienced SEO agency thoroughly understands the capabilities and technical limitations of the Comarch e-Shop system. Specialists understand how to circumvent potential technological challenges, maximize the platform's available features, and can also handle strategy, content creation, and link building, guaranteeing long-term sales growth.
Summary
The above article covers the following topics:
- what is Comarch and how does it work,
- Is positioning a Comarch store profitable?
- for whom Comarch will be the ideal system,
- overview of the Comarch system functionality,
- how to position a Comarch store,
- effects of SEO activities on the Comarch platform.
