Black Friday has already passed a few weeks ago, but it's become a hot topic again for us – thanks to a competition we organized for account managers. Members of the Google Ads account management departments competed to see who could achieve the highest ROAS for their clients during this hectic period. Now that the dust has settled and the holiday season is over, we decided to summarize the campaign and present the winner of the Customer Success category. A big round of applause goes to Marek Pankowski, who achieved a record-breaking ROAS for a client at Klinika Młodości Medical SPA.
A few words about the client and the budget
Klinika Młodości Medical SPA is a resort located in the Jizera Mountains, offering relaxation in a beautiful setting, a variety of treatments, and beauty and relaxation therapies. Therefore, in Google Ads advertising for this client, we focus primarily on promoting packages that include accommodation, meals, and attractions. The client spends approximately 1200 PLN per month on Google Ads, and this amount remained unchanged in November, which was Black Friday.
To show the results of this hottest period for sellers, let's compare the corresponding monthly periods in October and November 2021, i.e., October 19-30.10 and November 19-30.11. In both months, the budget was comparable, so the monthly segments discussed had almost the same amount to spend – PLN 432 in October and PLN 428 in November. However, the results achieved show a significant difference.
Black Friday Results
At the end of October, the ROAS for this client's account was 490%, meaning that for every złoty spent on the campaign, the client generated revenue of almost 5 złoty. During the same period in November, during Black Friday, the ROAS reached a staggering 4115%, meaning that each złoty spent generated over 41 złoty for the client. This means the ROAS increased by a staggering 740,21%.
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What was the total revenue from the campaign during these periods? Between October 19th and 30th, advertising revenue totaled PLN 2115,63. In the same period in November, revenue reached PLN 17,592.22, representing an increase of over PLN 15,000, or 731,53%.
As you can see, Black Friday isn't just about hype and billboards; it also presents real opportunities for retailers – you just need to capitalize on them skillfully. Our specialists, like Marek Pankowski, have mastered this to a high degree, so their Black Friday strategies ensure clients don't burn through their budgets and achieve tangible profits.
Marek Pankowski
Marek has been with Verseo for over a year. As a member of the Customer Success team, he ensures positive customer experiences and runs Google Ads campaigns for them . His defining characteristic? His tenacity in pursuing his goals. In his free time, he enjoys traveling and spending time with his two Jack Russell Terriers.
Summary
The above article covers the following topics:
- customer characteristics and Google Ads campaign budget,
- promotional assumptions for the stay offer of the Youth Clinic Medical SPA,
- analysis of the results of the advertising campaign during the Black Friday period.
