E-commerce and sales1 minute readingRevenue, transactions, abandoned carts – how are mobile apps revolutionizing e-commerce? e-commerce conversions abandoned basket sale Maciej Popiołek28 March 2018 (updated December 31, 2025) Contents ContentsYou are now reading:Revenue, transactions, abandoned carts – how are mobile apps revolutionizing e-commerce?How Mobile Apps Are Changing the Way Customers ShopCloseHow Mobile Apps Are Revolutionizing Online Sales It's likely only a matter of months before mobile traffic starts generating more revenue in the e-commerce industry than traditional desktop shopping. The only thing standing in the way is often a single obstacle: your online store's website, which isn't tailored to the needs of mobile users. We often don't realize how many potential customers turned off by mobile device inefficiencies will never return to our website. Below are three statistics that will convince you to make the switch! 1-44% These data are for the US market, but they speak volumes about consumer behavior and the barriers our customers encounter daily. Among online stores with both responsive desktop versions and a dedicated mobile app, sales through the latter accounted for 44% of total revenue. The desktop version accounted for 33%, and the responsive app accounted for 23%. This speaks volumes: your customers will readily use an app to shop in your store, as long as you provide it and make it user-friendly. 2-21% The number of transactions made via smartphones in Europe increased by 21% in the fourth quarter of 2017, compared to the same period recorded a year earlier. Anyone who still has doubts about the mobile trend should abandon them and quickly implement solutions that will improve the user experience of their websites for mobile users. Among Polish users, the percentage of abandoned websites due to mobile traffic is significantly above average. Therefore, if we want to increase sales, it's worth ensuring that mobile channels are cleared. 3-30% In Europe, 30% of transactions made via desktop devices were preceded by mobile traffic. Therefore, it can be assumed that at least some visitors wanted to make a purchase but, for various reasons, didn't – usually the fault lies with the website's architecture, which is not mobile-friendly and doesn't provide a proper user experience. In this context, it's also worth asking how many customers will never return to our store, simply abandoning the thought of making a purchase, for example. waiting too long for the page to load. More statistics are available on the website criteo.com – we recommend it! Lots of great insights! SummaryThe above article covers the following topics:The Impact of Mobile Application Development on Online SalesRelated Articles How to achieve a good conversion rate in e-commerce and B2B? Website traffic is growing, advertising budgets are shrinking, and sales are stagnating – this is a scenario familiar to many store owners […] Payment methods in Polish e-commerce. Which payment methods should you choose for your online store? Choosing a payment system in an online store is the moment when a customer makes the final purchase decision. Each additional step, each barrier […] The psychology of social proof in e-commerce - why do we buy what others buy? Before adding a product to our cart, we often check what others think about it. The star rating, the content of the reviews, and information about […] How to write online store terms and conditions? Creating e-commerce terms and conditions The terms and conditions of an online store are a document that determines not only legal compliance but also the security of the entire e-commerce business. Despite […]
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