Seasonal Marketing – SEO or Google Ads?

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Seasonal Marketing

Seasonal industries are particularly demanding when it comes to marketing activities. Two or three months a year may determine whether a given brand lasts. How to beat the competition and increase profits during the busiest part of the year? It’s a question that many entrepreneurs ask themselves. Not just the ones who are taking their first steps in business. While in businesses enjoying constant demand, marketing activities seem obvious, when it comes to seasonality, it isn’t so certain for many people. Therefore, in this post, we are going to share ideas on how to promote seasonal products or services.

Types of Seasons and Seasonal Marketing

The seasonality of industries doesn’t need to be explained – we all know that there are products/services that are only popular during certain times of the year. Apartments by the sea, ski resorts, Christmas decoration stores – these businesses have times during the year where sales peak and an off-season where sales slow down. However, you have to be aware that there are different types of seasons. In marketing, we divide them into three main groups:

  • long-term – usually lasts several months. Here we have, for example, summer, winter, and the holiday season (before Christmas),
  • short-term – focus on one-off events or specific holidays we like to celebrate, but which do not require too much preparation. Examples: Valentine’s Day, Mother’s Day, Women’s Day, or back to school,
  • seasonal trends – they appear unexpectedly as a result of fashion or other circumstances. Example from the recent past: a large increase in demand for disinfectants during the pandemic. Seasonal trends are not cyclical.

Each of these types is slightly different and requires a specific approach from the marketing point of view.

Trend Analysis

In the case of seasons, it is important to determine when the interest in given products or types of services increases. It may seem that you know perfectly well when the activity peaks because you can see the sales boost. The moment of purchase, however, does not have to coincide with the moment of increased interest. For example, if you sell tires, it may turn out that our season begins not when drivers start buying new tires but, for example, a month or 1.5 months earlier, when the customers start comparing offers from different stores.

Verseo Ads Banner
Verseo Ads Banner

Statistics from Google Analytics will help you find out when the season for your product starts. It is worth comparing the website traffic year to year to learn when potential customers start looking for information on a given topic. However, if you don’t have access to such data, because you didn’t connect to Analytics or you’re just starting your business, you can use Google Trends. By entering phrases related to your industry, you will see how many users look for them in particular months or weeks.

Does SEO in Seasonal Industries Make Sense?

In industries that enjoy constant demand for their products and services throughout the year, SEO is known as one of the most effective ways to gain traffic. But is the situation the same for seasonal industries? If we are talking about long-term seasons – for sure. However, you must pique the interest of recipients before the season, then you have several months of heavy traffic, and let’s not forget that many people like post-season promotions and discounts. All the organic traffic that you gain can translate into profits – if you act early enough. A common mistake of many entrepreneurs is to sign an SEO contract just before the beginning of the season, forgetting that it takes time to obtain positioning results. Therefore, you should find an SEO agency at least 2-3 months before the season.

However, you should have the website’s visibility in mind not only during the biggest boom for a given product or service. In many industries, the key is to constantly maintain the interest of recipients and increase brand awareness so that when it comes to the purchase decision, your company name is well known among potential customers. A website blog is ideal for this. Regardless of the season, you can publish articles with tips, news, or trends, adding phrases related to the industry. if you have a store, which sells tires, you don’t have to try to sell summer tires during cold winter, when no one is thinking about sunny days yet. However, you can post articles on the types of tread, product comparisons from different brands, information about new models on the market, or even more general post about motorization. Before the season starts, it is worth enhancing your actions, focusing on the more current content, with phrases such as “tires for summer 2022” or “best tires for 2022”. Effective website positioning is a long-term process – remember that 🙂

In the case of temporary trends, preparing a strategy and building a position in the search engine in advance is a luxury. Marketing in seasonal industries requires a different approach. It’s crucial to act quickly so as not to miss the recipients’ greatest interest, which is why the best methods of promotion are the ones that bring the effect almost immediately. Namely, running advertising campaigns in Google Ads.

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Depending on the type of service or product, you may choose the search engine itself, a product campaign, banners on the websites of Google partners, or even a combination of these options. It is also worth using remarketing, which is showing targeted ads to users who have previously visited your website. By doing so, your products/services will be immediately visible to potential customers. Remarketing also comes in handy during short and long-term seasons – it’s one of the ways to gain recipients’ attention. Google Ads allow you to reach a large group of people who are potentially interested in the offer based on the phrases they searched for or based on the collected data on their online behavior.

As with most cases, there is a catch. Running Google Ads is not a difficult task, but optimizing them is more of a trick. Poorly set ads will burn your budget and won’t bring you the expected profits, and may even end in a loss. Therefore, before you start creating campaigns in Google Ads, it is worth carefully analyzing the types of keyword matches, including negative keywords, locations, ad text, extensions, and times of display on the web. And when your ads start running, it’s a good idea to check them every day and, if necessary, modify your bids or slightly change the basic settings to achieve better results.

Ways to Lure Customers

The question remains, however, how to do good ads to attract the attention of potential customers. Of course, a frequently used and popular method is to inform about promotions, post-season sales, or pre-season deals. However, this is only one way to catch the client’s attention. Insights from research in psychology and behavioral economics show that free add-ons are highly attractive to customers. What can you offer your customers as a bonus? Of course, free delivery is the first choice. In your messages, you can tempt recipients with free delivery with no minimum spend but for a short period of time, because the limited-time offer pushes the customer to make a prompt decision.

However, you can offer your audience something completely different. Returning to the example with tires – if you run a physical store, it will be a good idea to offer a free tire change when buying a set of tires – then the customers will have the feeling that you not only provided a full service but also saved them the trouble, so there is a good chance that they will remember your company the next season. The hotel, on the other hand, can offer free breakfast, free spa treatment, or a free stay for a child, if the guests’ stay is long enough. These are benefits that don’t cost you much and can significantly affect the brand image – and thus future profits. Of course, the bonuses can be completely different, the key is to know the needs of your target group.

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Ready to prepare a seasonal marketing strategy?

Digital Marketing Strategies – Mapping the Customer Journey

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Effective Digital Marketing

What does effective digital marketing mean? Is effective Internet marketing limited only to the optimal alignment of advertising channels, or do more factors come into play? Is effective marketing always the same, or does its definition have to change over time along with the change of… basically everything else? I hope this article will be both enjoyable and useful!

Effective Digital Marketing Strategy – What Does it Consist of?

To map the concept of effective marketing in your own business, you need to consider key elements:

  • Determining proper business objectives
  • Determining the target audience (market research)
  • Determination of customer paths
  • Use of optimum advertising channels and campaign strategy
  • Determining the optimal advertising budget
  • Determine the appropriate time to display advertisements
  • Determining the appropriate frequency of advertisements display – capping
  • Creation and text of advertisements
  • Relevant content

There are probably other points that make up effective digital marketing – for example, the experience of the person who creates individual components or the specific conditions of a given advertising channel. For the sake of simplicity and understanding, however, let’s assume that the above are of primary importance.

Dive Deeper into Key Points of Digital Marketing Strategies

Whatever we do in life, there’s a purpose. A universal principle that is particularly applicable in marketing because identifying a good purpose is crucial in the subsequent selection of tools, channels, resources, and even data analysis. Typical marketing goals include increasing sales, increasing shopping cart value, increasing visibility, website traffic, or acquiring leads. A good goal is also expressed in a number, such as: acquiring 1000 email addresses from a particular landing page, and having a time horizon, such as: within 3 months.

Determine your target audience

When building a marketing strategy you usually want to bring your ad audience closer to your model customers (buyer personas). This means that you need to consider both demographics, such as age and gender, as well as interests or profiles of websites visited.

Determine customer paths

Find where customers look for information about products and services in your area, as well as the places where they might potentially first come across a topic and become interested in it. In general, then, it’s about creating a hypothetical path for a customer to interact with your message in terms of their readiness to move on. Not every business designs its services or offerings for the customer path. Some prefer to fit into a classic purchase funnel, which makes just as much sense on a general level of understanding consumer behavior.

–> Read more about customer path

Sales funnel - visualization Verseo

Optimize advertising channels

No business has a bottomless bag, and choosing the right advertising channels is basically the first step in optimizing our marketing efforts. The correct methodology is to invest in those channels that have the best ratio of budget invested to revenue generated (i.e. high ROAS – Return on Ad Spend). However, it’s worth realizing that a statistical customer on the Internet has a chance to meet our message on many levels. Our experience from campaigns run by Verseo shows that the combination of several channels and their mutual support makes each of them more effective than when they function independently.

Determining the optimal advertising budget

This is inextricably linked to the industry, margins, operating costs, but also the capabilities of a given advertising environment. It often happens that we achieve stable and satisfactory results within the framework of e.g. Google Ads and the client becomes interested in extending the budget. Generally, it’s a good move, but it requires caution, because the wider we direct our messages, the effectiveness of converting a user into a customer may drop. In turn, this means the profitability of the entire advertising channel decreases.

Determine the budget properly – example

An online beauty store invests EUR5,000 EUR per month in Google Ads and the cost of conversion is EUR 3,5 , which is an acceptable level for the client. The decision to increase the campaign budget by another EUR 2,500 and expand the audience with new groups (assuming, of course, good practices in their selection) increases the cost of acquiring a customer to EUR 5, which is more than the customer can afford. Of course, work on lowering the cost of acquiring a customer can also be done on other levels – such as User Experience.

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Verseo Ads Banner

Digital marketing (and marketing itself as a broader term) is a system of communicating vessels and it’s worth testing and implementing solutions in various fields – the main thing is not to act neurotically and implement changes in intervals to distill their impact on results.

Determining the appropriate time for displaying ads (campaign schedule)

The most sensible thing to do is to use an example to illustrate what’s going on. It happens that an online store between 8 am and 4 pm generates a relatively high number of abandoned shopping carts (people order products at work, but then something pulls them away from their purchases and they don’t finish them on their private computers). The cost of customer acquisition is then quite high, but drops sharply after 5 p.m. If the store has a limited budget for advertising, then it will be worth considering setting ads to display only between 5 p.m. and 11 p.m. and see if such a framework will keep the customer acquisition dynamics within the accepted cost. Another method involves capping rates and forcing the system to spend more during certain hours.

However, it’s worth keeping in mind that a lot of ads in Google Ads or Facebook Ads are already run using self-learning algorithms, which independently select the budget for a given time and audience in the search engine. In Google Ads smart campaigns, for example, you can no longer determine the display time of the ad yourself, and we have to rely on the system to do so.

Determining the appropriate frequency of ads display (channel capping)

At the beginning, a small remark – remember that this is the opinion of the author of the text, and not the revealed truth applicable always and everywhere.

The general view is: the more often, the better.

The average viewer consumes a lot of text, images and video per day. Counting on hitting him with a guided missile fired from the big bell is a rather idyllic vision of how digital marketing works. In reality, we can’t predict when a potential customer will be ready to buy – often, for example, an ad from another manufacturer may ultimately convince him to return to your site. So you need to intensively surround him at every stage of the funnel so that he doesn’t escape you at the GOOD moment.

Sometimes you’ll be accused of “spamming” the ad or that someone can no longer look at it… Then you must be tough and clench your teeth, because with a high probability your analytics will show that this approach is effective.

Ad creation and text

Is creativity the key in determining the effectiveness of a given banner or video? Hell no. Correct, aesthetically pleasing composition, remembering to use CTAs and, above all, consistency – these are foundations of digital advertising. The average content viewer in today’s world is simply bombarded with information. In the previous point, I’ve already pointed out that frequency is important, but its integral element must also be the visual consistency of materials. Otherwise, what if the recipient views your ad 5 or 6 times, if each will present a different style or color and as a result will not stick in the memory.

Create custom content

A tailor-made content marketing strategy is simply a must. Creating great content and its meaningful distribution at different stages of the funnel ALWAYS turns out to be valuable for business. Content marketing is not only about content that supports SEO, but also about tools, tutorials, webinars, infographics, trendbooks, and dozens of other solutions with which you can, for example, re-engage your audience or get the necessary data to contact them.

A quality blog post, or a well-narrated social media profile can add a significant value to your marketing endeavors that increase brand awareness, conversion rates and influences lead generation.

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Remember also that content marketing is a communication springboard for various activities and supports not only SEO, PR, but also paid channels and narration in social media. So if you think about your business in long-term terms, then it’s definitely worth creating a content base that will resonate with customers at different stages of their “life” in the buying process or already post-sale.

Effective Digital Marketing – You Know the “What”, but not the “How”?

I outlined the factors that, roughly speaking, affect whether online marketing will be effective. So you already know what you need, but the question remains, where do you get the information to satisfy each of the above points? I’ve a few tips for you.

If your business is based only on the Internet, but you have not yet conducted even a rudimentary effort to collect data about your customers or relevant key phrases, then it makes sense to contact an experienced partner who, based on the cases he has already worked with, will be able to advise you on the first hypotheses worth testing.

You may have an idea of, for example, the best search phrases that your customers are likely to type in. However, it may turn out that either these are not converting phrases (i.e. phrases that are not actually typed with the intention of making a purchase), or they are too difficult to ever gain good positions in the search engine within a given budget allocated for positioning your website.

The same goes for paid activities in digital advertising – e.g. in Google search or on Facebook. You may think that a certain group of people will be particularly interested in your products or services, but the business practice may indicate otherwise. Your customers may be mostly women, but are you sure that they are the ones who decide to buy? Or vice versa – a guy buys the products, but are you sure he made the purchase decision? Marketing and communication can diverge already at the level of gender, and then the deeper you go, the darker the data density gets. 🙂

Choosing a campaign target can also be tricky. Suppose you have a new product, with no brand built. In that case, will you focus on sales first, or will you focus on views, reach and creating brand perception?

What Helps Make the Right Decisions Regarding Digital Marketing Strategy?

Digital marketing loves analytical tools

Use tools like Google Analytics, Google Search Console, Google Keyword Planner, Smartlook, Hotjar, Senuto or even Answer The Public. Thanks to them you’ll find out who your customers are (remember the chapter about determining your target audience?), how they navigate your website and search engines, what interests them and what problems they have that you can solve.

Get Advice from Experienced Specialists (not only marketers)

If you don’t have access to tools or don’t know how to figure it all out, you can ALWAYS contact specialists in the field who will firstly set up proper analytics, and secondly will suggest solutions (based on their own experience) that will potentially benefit you.

Consider getting Offline insights

Basing your digital marketing strategy and activities on offline opinions and insights can be misleading, but still it’s always good to provide a specialist or freelancer with the fullest possible picture of what the client looks like and how the company’s processes work in order to adjust the scale and type of clients to the status quo.

Count your Business assets

You need to know – and no one can help you with this – how much resources you can devote to client acquisition and this will be the core value around which you’ll navigate.

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Customer’s journey in digital marketing campaigns

All points listed above are extremely important. Don’t underestimate them when you set your business activities and marketing plan. If you don’t do this work in the beginning, then after months of toiling away, you’ll be asking yourself this fundamental question: what have I done?

Choosing Hashtags for Instagram

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Choosing Hashtags for Instagram

Instagram Hashtags are not, as in other social media platforms, an addition to the main content. In this medium, they are an integral part of the publication – without them, you can’t count on reach, regardless of the level of attractiveness of the post. However, this does not mean that we can enter random hashtags and rest on our laurels waiting for results. The selection of tags to which the post will be linked should be conducted on the basis of research, focused on filtering out the most popular tags for a given content. 

How Many Hashtags Should I Add?

There are many different opinions as to how many hashtags should be added to a single post. This disagreement is due to the fact that Instagram’s algorithm changes very quickly and thus the visibility of posts with a specific number of hashtags can also change. According to recent reports, it’s recommended to add 3-5 hashtags to a post, while only a few months ago it was advised to add 8-15 hashtags. Which data to stick to? The Later.com brand decided to check it out by analyzing data from 18 million posts, which is already a sample from which some conclusions can be drawn.

These analyses show that the reach of a post increases significantly when we add more than 5 hashtags to it. According to the same study, posts with 30 hashtags achieve the highest engagement – they statistically have the most comments and likes. Interestingly, however, they don’t have the highest reach at all – the reach gains the most value for posts with about 20 hashtags.

Such research, however, cannot be treated as the final word, as the visibility of posts may vary for different industries or even a specific post. Additionally, Instagram is constantly improving its own algorithm for finding content, and as we know from Google’s algorithm updates, one change can make quite a mess in the results. That’s why it’s a good idea to test adding different numbers of tags to posts and see which option yields the best results. What you can be relatively sure of is that it’s worth going beyond 5 hashtags, because here the jump in visibility is strongly felt. 

Choose Hashtags on Insta – the Basics

Instagram Hashtags in a post should be well matched to the content of the post, as the platform is increasingly concerned with ensuring that users get results that are best suited to their needs. So it’s likely that the rule of thumb will continue to be that the posts that get the most reach are the ones with the best-matched hashtags, not the ones with the most hashtags. So instead of struggling to get to 30 tags, it’s better to focus on carefully selecting fewer.

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Verseo Ads Banner

Hashtags for posts can be divided into several basic categories:

  • industry-related – i.e. those that refer to the area of the market you operate in, e.g. #socialmediaagency, #hairdresser, #cosmetics #natural, #seo,
  • related to the topic of a specific post – i.e. describing what’s in the photo, video, etc,
  • related to the location – describing what country, city, or specific place you are in, e.g. #italy, #poznan, #mcdonalds,
  • social – which allow you to attract groups of people with specific interests, e.g. #diyfomedecor, #travel,
  • so-called everyday hashtags – characteristic for the content posted frequently, without any occasion, e.g. #photooftheday, #instadaily,
  • occasional – related to a specific holiday or occasion, e.g. #blackfriday, #christmas, 
  • related to products or services, e.g. #bots, #balsam.

These categories do not exhaust the list of available hashtags, but they can help you choose – thanks to them you know where to start your search. However, it’s worth remembering that we do not always have to use all types of hashtags. It’s best to choose only those that are relevant to your content.

Hashtags on Insta – the best search methods

Methods of choosing hashtags on Instagram are sometimes different and each publisher sooner or later finds one that is convenient for him. However, if you’re just starting out on Insta, it’s a good idea to have an idea of what methods are available in general. 

The first option is to create tags yourself, related to our business, industry and type of content. We can create a list of hashtags, grouping them into those that can be used in every post, and those that are advisable only for one publication or series of publications. However, we must keep in mind that what we think is a good hashtag may not necessarily already work on Instagram and thus be frequently searched. Therefore, the next step in this method should be to type the selected hashtags one by one into the Instagram search engine and see how many posts have already been published with that particular tag. 

Niche hashtags, i.e. those with a low number of searches, will not provide the desired visibility, so it’s advisable to discard them and suggest related hashtags with more reach that the Instagram search engine will show us. This way, the pool of available tags will include only those that provide real benefit. About what “few searches” means in this case and how popular the hashtags should be, you will read a little below.

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The second method is to monitor the activities of the competition. We can select brands with a similar profile and list the hashtags that they use in their content. Then, from this list, we choose those that we can use on our profile and check this list in the Instagram search engine for popularity. Using this method, however, it’s worth screening not only the biggest brands in the industry, but also businesses similar in size and scope of services to the one we ourselves run. This will allow us to identify moderately popular phrases, on which it will be easier to position our entries. 

The third method is to use tools for finding valuable hashtags. After entering any keyword into the tool, we will get a list of hashtags related to it, which are recommended for the given topic. Most tools also give us information about the popularity of each tag, which makes searching this way simpler and takes less time. What’s the disadvantage of this solution? Certainly the fact that many of the hashtag search programs are paid. There are also free tools, although the number of options available in them may be limited. Therefore, it’s worth testing several search engines to choose the one that best suits your needs.

How Large Should We Choose Hashtags?

There remains the question of what should be the popularity of the hashtags that we choose for our publication. The hashtags on Instagram we can most simply divide into three categories – large, medium and small. These are quite ambiguous concepts and can be understood differently by different professionals. Most often, however, by large we mean those under which there are several hundred thousand posts or more – sometimes even tens of millions. These hashtags potentially give a lot of audience, but it’s difficult to position for them, because the competition for the top spots is huge. What’s more, such tags are usually very generic, so it’s hard to target an audience that will actually be interested in our content. 

Medium hashtags are those that have roughly 100-200 thousand related content. In their case, it’s easier to get to the top of the results, while the potential audience is still large. 

Small hashtags are those with less than 100,000 posts associated with them. They are the easiest to get high rankings for, but the number of users who search for them is the lowest. They can still be effective, but it’s a good idea to set yourself a minimum reach here that you won’t go below. It’s generally accepted that it’s unprofitable to use hashtags that have less than 10,000 related content.  

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Which hashtags should you choose? Two methods are most often proposed: small and medium hashtags that give you the opportunity to be found high in search results. The other is to use all three types of hashtags equally – 10 large, 10 medium and 10 small. This way, in theory, it’s possible to build a snowball effect – a post initially gains reactions and comments with small tags, which makes it easier for it to get high rankings on medium hashtags, until eventually – in an ideal scenario – it also gains popularity on the largest ones. Both of these methods can bring good results, so at the beginning of your activity on Instagram it’s worth testing them and observing which one brings better results for a particular profile. 

Local Positioning – Who Is This For?

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local seo

Local positioning (local SEO) aims to increase the visibility of a website in a given region or city. Optimizing a site for this purpose should be done primarily by service companies because phrases with a specific location are among the most popular in search engine queries.

Restaurants, hairdressers, car mechanics, plumbers, and even doctors – the potential customer cares that the service is close, cheap, and on top of that, that it has positive reviews. Local SEO allows you to quickly and easily find the service you are interested in, while companies can reduce the cost of promoting their business online. How to position locally to appear well in search results?

Local Search – How Does it Work?

Nowadays, a smartphone with Internet access is a basic database with info about products and services. It’s what you reach for when you want to find a good restaurant in your area or change your tires from summer to winter. You type the phrase you’re interested in into the search engine and get a compendium of businesses and services. What’s interesting, it also happens when you only search for a phrase such as “hairdresser” without specifying the city. This is due to the geolocation of search results, which allows you to determine the geographical location using GPS or the IP address of the device.

Practically no one uses traditional paper maps anymore because these have been replaced by technologies that not only guide the user to his/her destination but also show interesting places along the way. Geolocalization determines the user’s location and allows them to adjust advertisements, companies and services to it. It’s also helpful for local positioning of the website.

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Verseo Ads Banner

Geolocation affects the search result, but it’s not the only action that should be taken into account by companies or services when positioning pages. It’s still important to optimize the page for phrases with the names of cities or regions in order to improve local SEO.

Local SEO – Where to Start?

Actions aimed at effective local SEO should be a priority especially for small businesses which search for their target group in a given region: gastronomy, construction and repair services, hairdressers and beauticians, florists, car repair shops as well as specialist services. The appearance of a given regional search query high in the search results significantly increases the probability that the customer will use the given service.

On-site local positioning

If you have a company domain, it’s necessary to take care of the local content optimization. Especially companies whose business is oriented towards the local customer must remember about several factors important from the point of view of local SEO, such as:

  • using phrases in the “about me” description that will refer to the business and location, such as “beautician Blackpool”,
  • giving the exact address of the business along with contact information (it’s worth using special schema tags),
  • saturation of texts that will appear on the page with key phrases. They should not lack words with a reference to the city,
  • optimization of headings and meta tags,
  • Google Maps tag, which will quickly and accurately help the customer find the location of the company.

Off-site Local Positioning

Off-site activities, i.e. those external activities influencing the optimization of the website for SEO, should also be effective in local terms. What’s important here is the so-called acquisition of links, which will lead or refer to the company’s activity. With external positioning you also have to take care of:

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  • acquiring links leading to the page, preferably of local character, for example from information services, city or commune office or thematic pages relating to a given region,
  • adding the business profile to the company directory, which should also include the exact address of the company and its contact details,
  • Positive customer feedback on Google and social media,
  • participation in local and industry-specific online forums. Published content should contain substantive value, then it will not be considered spam.

Google My Business and local positioning of the website

Google My Business is an online business profile that influences local positioning. It’s another necessary action that an owner of a company who wants to reach users in a given region should focus on. This link, combined with Google Maps, refers to the home page of the company, positively influencing not only local SEO, but also brand credibility.

Starting this service is very simple – and importantly, it works regardless of whether you have a company website or not. All you need to do is set up a profile, following the instructions given. You will need to include your company name, business profile, physical address, contact details, opening hours and optionally your homepage address. Such a business profile increases the chances of your service appearing in SERP searches, and it will make it easier for potential customers to verify it and ultimately – to take advantage of your offer.

Google My Business also influences the interaction with the customer, as he can post his rating and review. This factor will help to raise the level of services provided and verify what is working badly and what you should continue to stick to in your business. However, keep in mind that too many negative reviews can have a very negative impact on the business, which in the eyes of customers will become unreliable and as a result will be overlooked. It’s worth and even necessary to take care of good reviews by encouraging satisfied consumers to leave positive feedback on the company’s online business profile.

Local SEO, or focusing on the local market

Not every product or service is able to dominate the global market, although this does not mean that it cannot be successful in its industry. In many cases, when a company operates typically on a regional basis, there is no point in positioning for generic phrases that will result in a high rejection rate. Who should opt for local SEO? Local SEO is a good activity for all businesses, but it’s most beneficial for small and medium sized businesses and services that have a chance to break through in a competitive market.

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Research conducted by Searchengineland.com has shown that as many as 80% of smartphone and tablet users conduct local searches. Considering these statistics, it’s all the more worthwhile to make your website visible regionally.